SOURCE: Options Media Group

June 11, 2009 06:30 ET

Options Media Signs Purchase Agreement of MFP Business Solutions Database Platform

Option Media Will Get Approximately 200 Million Consumer and 25 Million Business Opt-In Email, Postal and SMS Mobile Records; MFP's Records Contain Hundreds of Lifestyle and Geographic Targeting Factors

BOCA RATON, FL--(Marketwire - June 11, 2009) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading Email Service Provider and Permission-Based Email, SMS/Text Messaging, and Lead Generation company, today announced an agreement to purchase the MFP Business Solutions database platform. The agreement will enable MFP to provide to Options Media the platform loaded with approximately 200 million consumer and 25 million business records. The data is targetable for marketing campaigns by hundreds of available lifestyle and geographic factors.

"The acquisition will provide OPMG with a new database and software platform that will augment our existing database," stated Mr. Scott Frohman, CEO of Options Media. "The newly acquired data provides us with the ability to expand our capabilities with regards to larger advertising agencies and corporate advertisers, by offering a higher degree of responsiveness, targetability and overall versatility. The additions to our database and software will assist Options Media in continuing to increase market share and allow for increased revenue growth."

The new multi-channel database will enable OPMG to expand service offerings and improve turnarounds on count requests while speeding up the deployment time for marketing campaigns. By offering this magnitude of data and targeting to clients, Options Media can optimize revenues by boosting a client's ability to zero-in on their prime prospect universe with greater precision. Adding this new data into the existing Options Media database gives customers new revenue-building possibilities that cannot be found with other providers.

"One of the prime aspects that separates Options Media from others in our industry, is our drive to continually do better," states Frohman. "We knew we had a superior database and platform to begin with, however we are on an active quest to keep adding new functionality and technology that not only put OPMG at the top of its field, but keep us there into the future. We're not satisfied at being unique, we want to be the best."

When integrated into the Options Media systems, the MFP Business solutions platform will be updated quarterly with new data, change of address (NCOA) and updates in targeting information.

About Options Media Group

Options Media Group Holdings, Inc. is an email services provider for on-demand email marketing to create, send, and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, SMS/mobile marketing, SMS/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the prospects and potential for 2009 and anticipated 2009 cash flow. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending and potential consumer spending reductions, our ability to raise necessary working capital and the impact of competitive factors. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2008. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Investors:
    Alliance Advisors, LLC
    Bryan Kobel
    212-398-3487
    Email Contact