SOURCE: Options Media Group

Options Media Group

Options Media Group

April 20, 2009 09:17 ET

Options Media's 1TM List Database Named as Top 50 List Manager in Nextmark's List Quality Report

1TM Lists Ranked #2 in Its Category With a Score of 99.4 Out of Perfect 100 for Datacard Quality

BOCA RATON, FL--(Marketwire - April 20, 2009) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading Email Service Provider ("ESP") and Permission-based email and SMS/text messaging, and Lead Generation company, today announced that it has been named as a Top 50 List Manager in Nextmark's List Quality Report.

NextMark, Inc., a leading provider of direct marketing tools and resources, recently released its first quarter 2009 Data Card Quality Report. Among the findings were 17 new companies that made the top 50 for their respective categories with double-digit jumps in Quality Scores. One of those companies with a top Quality Score, named as a top 50 List Manager for the first time, was Options Media's 1TM Database.

"Compared with many other list companies in the industry, 1TM Lists are relatively new to the market, having been introduced through the Nextmark system in First Quarter 2008," explains Carol Lustig, Marketing Director of Options Media. "To have made it to the Top 50 in our industry for datacard quality in just one year is really a testament to the 1TM Data Team and their desire to be the best."

"Because we know that quality data cards are essential to the list research process, and thereby essential to the growth of our sales through the 1TM Database, we have put in place measures that assure the information presented to our industry clients, is continually up to date and accurate."

A datacard is a presentation of information regarding a specific segment from a list database. It gives industry professionals all the information they need to order an email, postal or sms list from a list manager. The Nextmark system acts as a search engine for industry professionals to access specific list segments for advertiser campaigns that need to target an exact audience by demographics, interest or lifestyle factors. Currently Options Media's 1TM Database posts approximately 90 datacards in the Nextmark system.

Nextmark calculates data card scores using a weighted average of thirteen attributes, with an emphasis on recent updates. The scoring process is reviewed on a quarterly basis. The first quarter 2009 Data Card Quality Report named Options Media's 1TM Database as #2 in its category (for total number of datacards posted in the system) out of the top 50 with a score of 99.4 out of a perfect 100.

About Options Media Group

Options Media Group Holdings, Inc. is a total solution provider for multi-channel and multi-platform digital, internet and direct marketing services. The Options Media ESP (Email Service Provider) Platform, for on-demand e-mail marketing, enables advertisers to create, send, and track professional and permission-based e-mail marketing campaigns. Additionally, Options Media, through its subsidiary 1Touch Marketing, provides precision direct and digital marketing solutions including 1TM email, SMS and postal lists; lead generation; video seo, social network advertising, banners and creative services.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the prospects and potential for 2009 and anticipated 2009 cash flow. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending and potential consumer spending reductions, our ability to raise necessary working capital and the impact of competitive factors. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2008. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Investors:
    Alliance Advisors, LLC
    Bryan Kobel
    212-398-3487
    Email Contact