SOURCE: OR-Live, Inc.

March 17, 2008 07:15 ET

OR-Live and SpineUniverse Collaboration Provides the Orthopaedic Industry New Marketing Opportunities

WEST HARTFORD, CT--(Marketwire - March 17, 2008) - OR-Live, Inc. and SpineUniverse, LLC announced today a collaboration to provide orthopaedic marketers with a one-stop solution for reaching the spine segment via Web 2.0 strategies. OR-Live has established a new paradigm in medical education with the use of streaming video, while SpineUniverse is the leading, targeted destination site for professionals offering a wealth of practice management tools and educational opportunities. A new OR-Live virtual broadcast center within SpineUniverse will enhance existing professional development opportunities.

The Orthopaedic industry will now be able to reach these spine professionals via integrated programs on OR-Live.com and SpineUniverse.com. These programs will include both short form videos such as physician-to-physician spotlights, interviews with key opinion leaders and product video news releases; as well as long form, live or premiere webcasts.

Bill Paquin, CEO SpineUniverse, said, "Our collaboration with OR-Live provides the industry with increased reach, speed and budgetary efficiencies." Ross Joel, CEO of OR-Live, commented, "We are excited about our affiliation with SpineUniverse, which is clearly one of the most prestigious spine-related medical education sites."

About SpineUniverse, LLC

SpineUniverse, the most-visited spine-focused site on the web, provides online and offline resources for both patients and spine professionals. SpineUniverse.com helps patients and their families understand their back or neck problems with clear, straightforward explanations about what causes spinal problems and how they can be treated. SpineUniverse's professional site, www.spineuniverse.com/professional, features an industry-leading library of patient case studies and education resources. Relying on an 80 member Editorial Board of leading spine experts, SpineUniverse ensures that all information presented is trustworthy and of the highest quality. www.spineuniverse.com

About OR-Live, Inc.

OR-Live has become worldwide leader in medical broadcasting by anticipating and satisfying the medical communication needs of our users. OR-Live is the Web's largest source of live and on-demand surgical video from leading hospitals and academic institutions from around the World. Moreover, the OR-Live audience is increasingly a global one, with viewers hailing from nearly 200 countries. The quality and scope of information available through OR-Live has turned the portal into a medical educational tool that is making modern medicine more accessible to healthcare professionals and patients. OR-Live has the reach, audience and content that continues to enhance its standing as the pioneer in medical broadcasting. www.or-live.com

Contact Information

  • Contact:

    Alex Fraser
    Director of Marketing
    OR-Live, Inc.
    860-953-2900 x 214
    Email Contact

    Ethan Ash
    VP, Sales & Marketing
    SpineUniverse, LLC
    973-783-7009
    Email Contact