SOURCE: Oracle Corporation

Oracle Corporation

March 27, 2015 08:00 ET

Oracle Brings Modern Customer Experience to Las Vegas

Marketing, Service, Sales, and Commerce Thought Leaders Will Share Best Practices for Providing Integrated, Seamless, and Differentiated Customer Experiences

REDWOOD SHORES, CA--(Marketwired - Mar 27, 2015) - To help marketing, customer service, sales, and commerce professionals embrace modern customer experience (CX) best practices, Oracle (NYSE: ORCL) will host the Modern Customer Experience Conferences in Las Vegas, Nevada, March 31-April 2. Held at the Venetian Hotel and Resort, the conferences feature CX thought leaders and the industry's largest vendor-driven marketing-focused conference, Oracle Modern Marketing Experience. There will also be dedicated conferences for customer service, sales, and commerce professionals.

Oracle Modern Marketing Experience attendees will gain knowledge and experience to make a difference in their companies and careers through insights from experts in marketing automation, social marketing, content marketing, and big data. The conference will include three days of immersive sessions covering the strategies and tactics needed to make modern marketing succeed, as well as an exclusive, invitation-only CMO Experience program.

The Modern Customer Experience Conferences also includes Modern Commerce Experience, which will focus on delivering omnichannel e-commerce experiences; Modern Sales Experience, which will focus on business goals and technologies that can help sales teams create unique and engaging customer experiences that drive revenue; and Modern Service Experience, where attendees will learn about engaging customers, empowering employees and adapting quickly to constantly changing business and customer needs.

Oracle Modern Customer Experience Highlights:

  • Inspiring keynotes: The opening keynote will feature insights from Oracle CEO Mark Hurd; best-selling author Daniel Pink; Oracle Marketing Cloud Senior Vice President and General Manager Kevin Akeroyd; and actor and filmmaker James Franco.
  • Strong lineup of speakers: The conferences also feature speakers from key analyst firms including Gartner, Forrester Research, Aberdeen Group, Constellation Research, IDC, Ventana Research and Nucleus Research; executives from Oracle customers such as LinkedIn, Intuit, eHarmony, Symantec and Harley-Davidson; as well as sessions from Oracle Vice President of Customer Experience Strategy and Design Brian Curran; and Oracle Sales Cloud Vice President of Product Management Scott Creighton.
  • Wide variety of content: Access more than 200 high-quality sessions, deep-dive training sessions, and expert keynotes covering marketing, sales, customer service and commerce, plus partner demos.
  • Networking opportunities: Oracle's experiential welcome reception on Tuesday, March 31 at 5:30 p.m. PT, gives attendees an opportunity to network with peers, Oracle partners, and industry influencers.
  • Learn from the best: The 2015 Markie Awards reception and ceremony will showcase examples of excellence in modern marketing on Wednesday, April 1 at 7:00 p.m. PT. Modern Service Experience will also recognize service innovators during a morning customer appreciation award ceremony on Wednesday, April 1.
  • Party with peers: Oracle's customer appreciation event (on Wednesday, April 1 at 9:30 p.m. PT in the Venetian Ballroom) will offer attendees a night of great music, fine food and drink, and more opportunities to connect with peers from around the world; and will feature GRAMMY-award-winning One Republic.

"To meet the ever increasing demands of today's customers, marketing, commerce, sales and customer service professionals must be able to quickly and easily access customer data from a variety of sources and deliver the right messages to the right people, at the right time," said Aaron Shidler, vice president, product development, Oracle. "With integration at the center of Oracle's customer experience platform, Oracle Modern Customer Experience will offer insights into trends and best practices to help enhance customer engagement across all touchpoints."

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