SOURCE: Oracle Corporation

Oracle Corporation

October 14, 2014 10:33 ET

Oracle Data as a Service Helps Marketers Reduce Audience Data Costs by up to 70 Percent

New Data Subscription Model for Oracle DaaS for Marketing Delivers Centralized, Cost-Effective Pricing

LONDON, UNITED KINGDOM--(Marketwired - Oct 14, 2014) - Oracle Modern Marketing Experience Europe -- Oracle (NYSE: ORCL)

News Summary
With the proliferation of social channels, mobile devices and new audience analytics techniques, marketers are now gaining valuable business insights from 3rd party data sources to prospect new audiences, personalize communications and drive revenue. This increase and maturation in data usage across various channels is driving the need to establish a more centralized and cost effective way to budget for and use external data across these growing channels. As part of Oracle Data as a Service (DaaS) for Marketing, Oracle today announced a new data subscription model that provides a centralized, cost-effective way to buy and use 3rd party marketing data to inform cross channel advertising and content. It is offered as a standalone data offering as well as to existing and new Oracle Marketing Cloud Data Management Platform customers. 

News Facts

  • To give marketers a centralized, cost-effective way to budget for and buy anonymous audience data, Oracle today announced a new data subscription model for Oracle Data as a Service (DaaS) for Marketing, a component of Oracle Data Cloud.
  • The new subscription model is tailored to suit organizations that leverage audience data across multiple channels, and will help marketers control data costs, precisely target communications and deliver consistent messages to their audiences.
  • To simplify the way marketers budget for and buy data, the pricing model is designed to provide cost consistency across a range of use cases, even during peak marketing periods, and can be easily upgraded to satisfy increased data demand.
  • With the consistent month-to-month pricing delivered by Oracle DaaS for Marketing, customers can expect to reduce data costs by up to 70 percent after shifting from usage-based pricing models.
  • Included in each subscription is access to Oracle DaaS for Marketing audience analytics tools to help marketers profile and grow their prospect pool, model site visitors, and guide audience definition and data buying decisions.
  • With access to more than one billion profiles globally, Oracle DaaS gives marketers access to one of the world's largest data marketplaces and a diverse array of data across offline, online and mobile data sources. These provide valuable targeting signals including intent to purchase, B2B attributes, geographic, demographic, interest, lifestyle predictors, past purchases and branded data to define and reach both desktop and mobile audiences.
  • Oracle also offers one of the industry's largest ecosystems of activation partners, providing seamless integration to turn data into action across hundreds of applications and platforms for data-driven advertising and customer experiences across online, mobile, social and video.
  • Oracle DaaS for Marketing subscription prices vary depending on the number of data categories and destinations where you want to use the data. Prices start from $800 per month.
  • Oracle DaaS for Marketing is available as a standalone data offering and also comes pre-integrated with the Oracle Marketing Cloud data management platform.

Supporting Quotes

  • "Today's marketers are increasingly using external data to enhance targeting for more effective digital marketing campaigns," said Omar Tawakol, general manager and group vice president, Oracle Data Cloud. "At the same time, marketers are looking for more efficient ways to buy data and gain access to high-quality external data assets. We've tailored our subscription options to give customers easy access to the right amount of data to enhance their marketing efforts."

Supporting Resources

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