SOURCE: Oracle Corporation

Oracle Corporation

September 12, 2013 08:00 ET

Oracle Eloqua Enhances the Customer Experience and Functionality of the Eloqua AppCloud

Eloqua AppCloud Now Integrated Into the Eloqua Topliners Community Gives Modern Marketers the Ability to Create Differentiated Campaigns

REDWOOD SHORES, CA--(Marketwired - Sep 12, 2013) - Oracle (NYSE: ORCL)

News Summary
Modern marketers are tapping the Oracle Eloqua Marketing cloud to better understand their buyers' digital body language, improve lead quality, and extend their marketing automation investments and reach. To make it easier for marketers to leverage complementary apps they need, Oracle announced that the Eloqua AppCloud is now available to Eloqua customers via the Topliners community site. By directly integrating the largest open community for modern marketers with a hub for a growing number of marketing applications, Eloqua is extending its commitment to helping marketers drive the best customer experience, understand and engage their audiences, accelerate sales cycles and deliver the fastest time to revenue. 

News Facts

  • To make it easier than ever for organizations to expand and enrich their sales and marketing efforts, Oracle Eloqua today announced that the Eloqua AppCloud is now available via the Eloqua Topliners community.
  • By directly integrating the Eloqua AppCloud with Topliners, an open community for marketers focused on growing top line revenue, Eloqua is able to improve the customer experience and deliver enhanced functionality such as enabling customers to easily share, comment and follow apps and to receive updates on enhancements and new offerings.
  • The integrated and scalable Eloqua platform enhances the customer experience by making it easier for customers to learn about AppCloud partner offerings and to more easily interact with Eloqua, partners and other organizations from within the familiar Topliners community.
  • Over 90% of Eloqua customers use at least one app from the Eloqua AppCloud, demonstrating the value that Eloqua's customers experience by being able to integrate apps directly into their campaigns. These applications provided added functionality and flexibility that is an essential element of modern marketing
  • Unlike other marketing automation platforms, Eloqua's open architecture enables marketers to combine many marketing apps in one fully integrated, multi-channel campaign.
  • As the largest community for modern marketers, Topliners currently has nearly 11,000 registered users and has grown by more than 66 percent over the last year. 
  • With over 100 applications available, the Eloqua AppCloud is a hub for a growing number of marketing applications that help organizations expand and enrich their sales and marketing efforts. 

Supporting Quotes

  • "To target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on marketing investments, modern marketers are looking at how they can enhance targeting, engagement, conversion, analytics and marketing technology," said Andrea Ward, VP of Marketing, Oracle. "By bringing together the Eloqua AppCloud and the Topliners community, Oracle is not only improving the experience customers will have with the different applications, but also delivering enhanced functionality. This combination is a huge win for Eloqua customers that are looking to tap into cloud-based technologies to positively impact their business." 
  • "The Eloqua AppCloud has proved to be a valuable resource for our marketing team as we strive to become better modern marketers," said Joe Montano, Senior Content Strategist at Catalent Pharma Solutions. "Now, with its integration into the Eloqua Topliners Community, we'll be alerted as soon as new apps or new features of existing apps are available. This gives us the ability to take advantage of these changes immediately and will add tangible value to our marketing activities."
  • "We've always been big advocates of the Eloqua Topliners Community and its unique ability to bring together the best marketing practitioners to share best practices and valuable advice," said Eytan Abrahams, Senior Manager of Marketing Operations at Return Path. "Now, with the addition of the Eloqua AppCloud online marketplace, it takes Topliners to a whole new level that is unmatched in the industry."

Supporting Resources

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