SOURCE: Oracle Corporation

Oracle Corporation

October 14, 2014 10:30 ET

Oracle Marketing Cloud Simplifies the Delivery of Personal and Contextual Customer Experiences

New Release Ensures CMOs and Global Marketing Teams Do Not Have to Trade Power for Simplicity

LONDON, UNITED KINGDOM--(Marketwired - Oct 14, 2014) - Oracle Modern Marketing Experience Europe -- Oracle (NYSE: ORCL)

News Summary
Marketers face an increasingly complex balancing act as they try to deliver on the full promise of customer centricity. In fact, according to Accenture, 77 percent of marketers say it is essential or very important to deliver an effective customer experience for their company, but only 62 percent think they're doing a good job. One reason for this is that marketers often don't have the time or resources to devote to enhancing the customer experience as they struggle with complex, siloed, and ineffective marketing systems and data.

To simplify the marketer's job and help organizations deliver on the full promise of customer centricity, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. The latest updates help marketers create ideal customers by delivering more personalized and contextual customer experiences, simplifying marketing management and making it quick and easy for marketers to take advantage of the industry's most comprehensive marketing technology ecosystem.

News Facts

  • Extending one of the industry's most customer-centric, easy-to-use and enterprise-ready modern marketing platforms, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud.
  • Key updates help CMOs and global marketing teams execute marketing campaigns that have a measurable impact on revenue by delivering more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry's most comprehensive marketing technology ecosystem.
  • The new features and enhancements are supported by further integrations across Oracle's range of marketing solutions -- which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing -- and further reinforce Oracle Marketing Cloud's position as the industry's most comprehensive marketing platform. 

Increase customer-centricity and provide more contextual customer experiences

  • Oracle Data Management Platform Integrations: This fall, Oracle will be releasing integrations between Oracle DMP and Cross-Channel B2B Marketing. Oracle Eloqua Marketing Cloud customers are able to seamlessly add campaign behavior data to their data management platform. This integration enables powerful campaign retargeting, cross-channel orchestration, campaign behavior audience insights, and look-alike modeling to find more ideal customers.
  • Push campaign manager: Building on the ability to include push messaging as part of multi-stage, cross-channel orchestrations in Oracle Responsys Marketing Platform Cloud Service, a new push campaign manager provides enhanced tools for creating, personalizing and previewing push messages. 
  • A/B testing: To help modern marketers improve customer engagement and campaign performance, Oracle Eloqua Marketing Cloud Service now includes seamless integration of A/B testing functionality. To help marketers save time, this feature also includes automated testing and sending of the best performing emails.
  • New B2B and finance audience data: To meet the increased demand for third-party business data for prospecting among B2B marketers, Oracle has formed an exclusive partnership with Madison Logic, bringing an additional B2B audience dataset on 100M+ anonymous business profiles to the Oracle Data Management Platform. In addition, FinancialAudience™ partners with Oracle to bring over 30M profiles on financial audiences including active traders, financial advisors and wealth managers for cross-channel ad targeting, creative customization and site personalization.

Leverage the power of the most integrated, open, global platform that scales for the enterprise

  • Industry's largest marketing technology ecosystem: New additions to the Oracle Marketing Cloud AppCloud (260 best-of-breed apps for marketers) and Oracle BlueKai Data Partner Program (200+ direct integrations) help marketers to more easily deliver cross-channel campaigns, capture and track the digital body language of prospects and customers, develop actionable insights, and extend the reach of marketing campaigns.
  • Single sign-on support: Extending the rich enterprise functionality of the Marketing Cloud, Oracle Content Marketing now supports single sign-on, simplifying access control by allowing marketers to use their corporate logins.
  • Content workflow enhancements: Building on the content workflow feature released by Oracle Content Marketing this summer, marketers are now able to create and customize content creation workflows, help to scale out content marketing activities throughout the enterprise.
  • New REST APIs: By adding REST APIs for the most popular API functions within the Oracle Responsys Marketing Platform Cloud Service, Oracle is continuing to invest in an open platform by allowing customers and partners to provide powerful new customization and integrations into the enterprise and across other cloud software
  • Seven New UI Localizations: To support the local demands of CMOs and global marketing teams, the Oracle Responsys Marketing Platform Cloud Service user interface has been translated into seven additional languages (French, Italian, Simplified Chinese, Traditional Chinese, Worldwide Spanish, Korean, and Russian). This adds to the 19 languages currently supported by the B2B Cross-Channel Marketing solution.

Simplify marketing with new marketing management tools

  • Mobile campaign manager: Marketers now have the ability to manage marketing campaigns from mobile devices with Oracle Eloqua Marketing Cloud Service. Key capabilities include viewing campaign information as well as activating and deactivating campaigns.
  • Bulk self-service classification: To increase the speed and efficiency of managing first-party data taxonomy trees, Oracle Data Management Platform enables marketers to bulk create and edit multiple data categories at once. Marketers now have more control over managing their taxonomy, allowing for granular targeting and experimentation.

Supporting Quote

  • "Marketers face increasing complexity in almost all facets of their jobs and we believe they should not have to trade power for simplicity when choosing between different marketing technologies," said John Stetic, group vice president, Products, Oracle Marketing Cloud. "With the new features and enhancements to the Oracle Marketing Cloud, we continue to help make the marketer's life easier by simplifying the delivery of personal and contextual customer experiences. By further simplifying marketing processes and enabling marketers to deliver on the promise of true customer centricity, we are helping our customers execute marketing campaigns that have a measurable impact on revenue."

Supporting Resources

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