SOURCE: nGage Labs

nGage Labs

March 18, 2014 07:07 ET

Oracle/Responsys Digital Engagement Executive Joins nGage Labs™

Jeff Clayton Brings Global Digital Leadership Experience to Mobile Personalization Engagement Company

SCOTTSDALE, AZ and LITTLE ROCK, AR--(Marketwired - Mar 18, 2014) - nGage Labs, Inc., the most innovative provider of personalized mobile customer engagement solutions, has announced that Jeff Clayton has joined the company as Chief Development Officer (CDO).

As CDO, Jeff will be responsible for developing high-value relationships with brands, enterprises, and strategic engagement solution providers. He will work with the digital community to define opportunities for partnership, further expanding the impact of nGage Labs interactive personalized offer engine. 

Mr. Clayton brings more than 25 years of direct response and digital marketing industry experience to nGage Labs. Most recently, Jeff was Vice President of Partner Strategy and Alliances at Responsys, responsible for alliance strategy and strategic partnerships. He has also held positions of Vice President of Interactive Product Strategy at Webtrends, a web analytics and customer intelligence company; VP of Digital Product Strategy at customer relationship marketing firm, Merkle; and VP of Partner Strategy at Touch Clarity, the first true behavioral, real-time, 1-to-1 online targeting platform. Throughout his career Jeff has been passionate about humanizing the consumer's digital experience through the use of analytics and emerging channels. Through strategic partner integration he has helped bring innovative solutions to market that efficiently optimize the consumer's brand experience while maximizing consumer value and revenue.

"As an emerging channel, mobile represents that next opportunity for brands to establish a more intimate right-time relationship with their customers. And like all emerging channels there is the opportunity to make it a smart channel that can enable a seamless and meaningful dialog between the advertiser, the merchant, and the consumer," said Mr. Clayton. "I joined the nGage Labs team because they are a leader in making this a reality for brands. This isn't easy to do. Otherwise everyone would be doing it. Rod Ford and his team have cracked the code on efficiently personalizing and optimizing the consumer's mobile experience while maximizing conversions and revenue."

"I am absolutely thrilled to have Jeff join our executive leadership team and his hire reflects our commitment to assemble an A-Team of experienced digital engagement executives. He is an exceptional thinker whose talents will flourish in our entrepreneurial environment. At Responsys (recently acquired by Oracle) he was able to create strategic relationships that helped rapidly move the company to the next level of success," said Rod Ford, CEO of nGage Labs. "Our engineering, data science, and algorithmic approach is so disruptive and tuned to address the specific deficiencies in the market, we believe our digital engagement personalization engine will become the de facto standard that intelligently informs all digital platforms used to drive deeper engagement with customers. Jeff has joined to accelerate these partnerships and rapidly expand the adoption of our technology to deliver personalized content to every partner platform designed to engage a digital customer. "

About: nGage Labs, Inc.
nGage Labs is the emerging leader in providing full-service, analytically-informed Personalized Mobile Customer Engagement Solutions. We're disrupting the mass discount mobile coupon practice by using customer transaction history and preference data streams to feed real-time predictive analytics that result in each customer receiving a unique and individually personalized mobile offer.

We are innovators and have invested over $10M in providing a seamless and personalized mobile experience through the development of our proprietary cloud-enabled real-time offer personalization engine, mobile delivery platform, mobile redemption capabilities, and dynamic data visualization dashboards.

The result is a comprehensive closed-loop mobile engagement solution enabling brands and enterprises to provide and measure the effectiveness of highly personalized offers delivered to their best customers through text, push, and digital wallets.

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