SOURCE: Ferguson, part of CommonHealth

Ferguson, part of CommonHealth

June 24, 2009 07:00 ET

Oral Health Care Professional Marketing Team Wins Johnson & Johnson James E. Burke Award

PARSIPPANY, NJ--(Marketwire - June 24, 2009) - Ferguson, the founding professional advertising and promotion agency of CommonHealth, today announced their client, the Oral Health Care professional marketing team of Johnson & Johnson was awarded the Johnson & Johnson James E. Burke Award for the "Moment of Truth" campaign in the Professional/Medical Audience or Retail Trade category for "best in class" within the North American region.

The James E. Burke Awards is an annual competition comprising Johnson & Johnson's most innovative marketing programs developed in the Pharmaceuticals, Medical Devices & Diagnostics and Consumer Group categories.

The Oral Health Care professional marketing team's winning campaign began two years ago, as an overall strategic initiative developed by Ferguson for Johnson & Johnson in an effort to grow weekly recommendations from dental hygienists to patients for LISTERINE® and REACH® products. This campaign began with in-depth research and interviews with dental hygienists to analyze the typical patient/hygienist interaction within the office setting. Based on the insights obtained, the campaign was created to help hygienists better communicate with and further educate their patients on the necessity of oral hygiene. The "Moment of Truth" campaign includes sales aids, journal ads, patient education tools, distribution flyers, and a website designed exclusively for healthcare professionals.

The James E. Burke Awards were created to honor one of the most accomplished marketers and chairmen in the history of Johnson & Johnson. In 2000, Mr. Burke received the Presidential Medal of Freedom Award, and in 2003, he was named by Fortune as one of the ten greatest CEOs of all time.

Noted Steve Kilponen, group product director of the Oral Health Care professional marketing team for the Johnson & Johnson Healthcare Products Division of McNeil-PPC, "This behavior-changing campaign has proved to make quite a difference with dental hygienists. By arming them with tools to better communicate the advantages of using LISTERINE® and REACH® products to help patients achieve better oral health, average weekly recommendations increased, as well as product sales. Our team is extremely pleased with the creative output and the success of the 'Moment of Truth' campaign, and we are honored to be the recipients of this prestigious Johnson & Johnson James E. Burke Award."

About Johnson & Johnson

Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. The company embraces research and science -- bringing innovative ideas, products and services to advance the health and well-being of people. Their 119,000 employees at more than 250 Johnson & Johnson companies work with partners in healthcare to touch the lives of over a billion people every day, throughout the world.

About CommonHealth

CommonHealth ( is the world's leading healthcare-communications network and a WPP (NASDAQ: WPPGY) ( company, comprising Ferguson, Altum, Carbon, CommonHealth London, CommonHealth Paris, Conectics, Earthborn, EvoLogue, HLS, MBS/Vox, ProCom, Qi, Solara and Valos. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    (973) 352-1000