SOURCE: Orangetheory(R) Fitness

Orangetheory(R) Fitness

May 29, 2013 11:14 ET

Orangetheory Fitness Strikes Exclusive Deal With Premier European Group, David Lloyd Leisure, to Launch in the United Kingdom

FT. LAUDERDALE, FL--(Marketwired - May 29, 2013) -  Orangetheory Fitness (www.orangetheoryfitness.com), the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, will expand into the United Kingdom through an exclusive agreement with David Lloyd Leisure, Europe's premier health, sports and leisure group. In a UK health and fitness industry first, David Lloyd Leisure will launch the trailblazing Orangetheory® Fitness concept in a new North London studio, which is scheduled to open in August 2013.

"We are very excited to have reached this deal with Orangetheory Fitness, a company that has been achieving incredible growth in the US, to bring its groundbreaking interval fitness program to the UK market," said Hazel Geary, David Lloyd Leisure's product development director. "David Lloyd Leisure is always seeking new and innovative ways to enable people to achieve their health and fitness goals, and there is a tremendous buzz around Orangetheory -- a one-of-a-kind workout that has been proven to offer amazing results. Our studio concept aims to give time-pressed clients of all fitness levels easy access to exercise and nutritional services as part of their daily routine, and Orangetheory fits absolutely perfectly with our core objectives."

David Long, CEO and partner at Orangetheory Fitness, said: "We are thrilled to partner with such a high-quality brand, and the industry leader in the UK, to bring the Orangetheory Fitness concept to their market. We look forward to seeing a new region of the world embrace the Orangetheory workout."

Since starting the concept in 2010, Orangetheory Fitness has awarded 135 franchise locations in the US and Canada. The company's rapidly escalating growth includes 39 franchises awarded in the past 60 days, putting Orangetheory on pace to exceed estimates to double its locations in 2013. Each unique 60-minute Orangetheory Fitness session combines intervals of cardiovascular and strength training, producing a huge metabolic increase and burning up to an average of 900 calories per session, with extra calorie burn for up to 36 hours after each workout.

David Lloyd Leisure launched David Lloyd Studio in September 2012 -- the first initiative of its kind by a major health and fitness operator in the UK. Studios provide personal training, group training, David Lloyd Leisure's Lose & Shape Up weight loss program, exercise classes, running clubs and physiotherapy. Two studios have already opened in Putney, Southwest London, and Winchester, Hampshire. For further information on David Lloyd Leisure, see www.davidlloyd.co.uk

For more information on Orangetheory Fitness, visit www.orangetheoryfitness.com. Learn more about area developer and franchise opportunities at www.otffranchise.com.

About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy.

Editor note: More hi-res photos available upon request

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