SOURCE: Orangetheory(R) Fitness

Orangetheory(R) Fitness

June 25, 2012 11:21 ET

Orangetheory® Fitness Growth Surges With Addition of Three New U.S. Regions and Multiple Studios Opening Soon

FT. LAUDERDALE, FL--(Marketwire - Jun 25, 2012) - Ultimate Fitness Group, LLC, franchisors of Orangetheory® Fitness (, the energizing heart-rate-monitored interval fitness concept sweeping the nation, announces another surge in growth across the U.S., with three new regions and more than 16 additional studios opening by year's end.

David Long, CEO and Partner at Orangetheory Fitness, credits the distinctive high-energy experience and results with the rapid success of the franchise. "We offer something very unique, at the forefront of several trends in our industry. In addition to proven results, we address what people want from a fitness routine: personalized training in an affordable group setting; variety and intensity -- our heart rate-monitored intervals are designed to maximize calorie burn and metabolic increase; the latest equipment including SBT suspension; convenience; and the motivation to be fit and healthy. It's unlike anything else in fitness, and has proven successful for members and franchisees."

New Area Representative agreements in Illinois, New York City and Pennsylvania include plans to open at least seven Orangetheory Fitness studios in 2012. In addition, at least nine additional studios in existing regions including Arizona, Colorado and Florida will open before the end of the year. The U.S. growth follows recent international expansion in Canada, where prominent fitness industry leader, David Hardy, has secured Master Franchiser rights for Canada, with locations under development in Alberta.

Orangetheory Fitness is the first national fitness concept to leverage heart rate monitors for scientifically proven results. Each unique 60-minute session is broken into intervals of cardiovascular and strength training, producing a tremendous metabolic increase and calorie burn for up to 38 hours after the workout. The concept has received media attention for its unique approach, results and member testimonials.

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About Orangetheory® Fitness
Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect -- more energy, visible toning and extra calorie burn for up to 38 hours post-workout.

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