SOURCE: Orasi Software, Inc.

June 16, 2005 14:45 ET

Orasi Software Packs Additional Functionality Into IdeaScope for Capturing Voice of the Customer

Users Granted Even Greater Insight on the Status of Ideas With Watch List

ATLANTA, GA -- (MARKET WIRE) -- June 16, 2005 -- Orasi Software today announced additional advancements in the June 2005 release of IdeaScope™, the company's customer needs management application for the gathering and prioritization of customer ideas in product development and management. One of the most significant advancements includes an expanded collaboration capability that allows users to set up a Watch List of their favorite ideas. These user-defined Watch Lists track the status of each idea and the related ongoing discussions. In addition, IdeaScope now offers the ability to assign additional sponsors to ideas, improving stakeholder communication and minimizing duplicate ideas. Other enhancements include: expanded data migration capabilities, making it easier to import user-defined fields associated with ideas captured in other automated systems; and custom views, facilitating users to organize, analyze and filter ideas.

IdeaScope enables organizations to capture, prioritize, analyze and centrally manage feedback from customers and key product stakeholders. IdeaScope, delivered as an on-demand service, changes the way companies make decisions by putting the voice of customers at the heart of the product development and management process.

IdeaScope helps companies manage customer and stakeholder feedback for product ideas and enhancements, process improvement initiatives, beta testing programs, software package implementations, website and eCommerce applications, and advisory boards, to name a few. Companies as diverse as restaurant franchises (such as Moe's Southwest Grill) to software application developers (such as Virtual Premise) have realized IdeaScope's tangible benefits of providing a continuous feedback loop with their key stakeholders.

John Seckman, project manager at Virtual Premise, said, "I'd heartily recommend IdeaScope to any company that's looking to close the gap between what they think might be successful in a product and what the customer is really looking for... and what really addresses the customer's pain points."

Orasi also continues to receive an overwhelmingly positive response to IdeaScope's add-on capability, IdeaScope AnywhereTM, a web services interface that embeds extensive front- and back-end functionality of IdeaScope into a company's website or software application. IdeaScope Anywhere enables organizations to gather product ideas and/or enhancement requests from their customers without ever having to switch to another application. Such touch points give organizations the ability to continuously gather valuable feedback to drive product planning and development decisions.

About Orasi Software, Inc.

Orasi provides online customer needs management (CNM) software and services for the capture, prioritization and central management of customer feedback throughout the product development and management process. With Orasi's CNM system, IdeaScope, companies give their customers and stakeholders a voice in the product planning process, resulting in greater adoption rates, market acceptance and customer loyalty. IdeaScope is a hosted service, enabling maximum customer and stakeholder participation. To request specific details, email, call 678-819-5300 or visit

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