SOURCE: ORBID Corporation

January 22, 2008 11:34 ET

ORBID Corporation Announces Extension of Secure Product Protection Agreement With Fossil

Multi-Year Deal to Expand Diversion Control and Support Brand Protection Strategy

SAN FRANCISCO, CA--(Marketwire - January 22, 2008) - ORBID Corporation, Inc., the leading provider of fingerprint/Unique Identity (UID) solutions for cost-effectively and securely guaranteeing the authenticity and integrity of products, today announced that Fossil, Inc., a global design, marketing and distribution company that specializes in consumer fashion accessories, has just signed a multi-year agreement to extend the use of ORBID's 2DMI (2-Dimensional Marker Identification) solution across additional product lines. Fossil had successfully deployed ORBID's 2DMI for managing product diversion and to support the company's brand protection strategy with over 4 million marks being applied. This agreement extends and strengthens the relationship. Financial terms were not disclosed.

"A while back, Fossil challenged us to help them come up with a solution for dealing with grey market activities," said Tracy Currie, president of ORBID Corporation. "We are thrilled that the two-level approach we proposed was so successful and that Fossil decided to use the program for other Brands."

"We liked how ORBID's 2DMI marker could be scaled and applied either overtly or covertly on any type of surface," said Rob Wilson, vice president Distribution Operations of Fossil, Inc. "The anti-diversion/brand protection program we put in place with ORBID's unique identification marker at its cornerstone was so successful that we felt compelled to extend its use."

ORBID 2DMI is a patented marker solution that secures, verifies and identifies products for markets that face counterfeit and product tracking problems. ORBID 2DMI has the appearance of pickup sticks being randomly thrown into a square. It is a software application that enables two-dimensional (encrypted) coding of products to provide a unique identification for both overt and covert purposes on any type of surface. More information is available at http://www.orbidcorp.com/

About ORBID Corporation:

ORBID Corporation is the leading provider of fingerprint/Unique Identity (UID) solutions for cost-effectively and securely guaranteeing the authenticity and integrity of products. ORBID's unique 2DMI (two-dimensional) mark can be applied overtly or covertly on almost any surface (rough, uneven, tiny) using common production techniques, and read with everyday technology. A growing list of companies have adopted ORBID UID solutions for handling their anti-counterfeiting, brand protection, diversion control, return fraud, regulatory compliance, and inventory control needs. ORBID Corporation is a U.S.-based company headquartered in San Francisco, California with an office in Shannon, Ireland. More information is available at www.orbidcorp.com.

Contact Information

  • For more information, contact:
    Annie Gladue
    Jedemi Communications for ORBID Corporation
    415-302-8990
    Email Contact