SOURCE: Wm. Wrigley Jr. Company

October 25, 2011 13:39 ET

Orbit® Gum and Bright Pink Ask Facebook to Take the Pledge to Protect Your Chest

Application Encourages Women to Feel Fabulous and Be Proactive About Their Breast Health

CHICAGO, IL--(Marketwire - Oct 25, 2011) - In honor of Breast Cancer Awareness Month, Orbit gum has teamed up with Bright Pink, a non-profit breast cancer prevention organization, to help raise awareness and encourage young women to be proactive about their breast health through the launch of a shareable online commitment tool.

Within the Facebook application fans of Orbit gum and Bright Pink can make a pledge to protect their chest through a checklist of simple ways they can change behavior and make small steps toward being more proactive about their own breast health. Supporters are then encouraged to spread the word with loved ones.

In addition to the "Pledge to Protect Your Chest" application, throughout September and October 2011, 10 percent of Orbit Bubblemint™ and Orbit White® Bubblemint gum sales, up to a maximum of $75,000, will be donated to Bright Pink, and specially marked packs of Orbit White Bubblemint include pellets that have been stamped with a pink breast cancer awareness ribbon.

For more information on Bright Pink and additional resources, visit www.BrightPink.org.

About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint, Juicy Fruit, and Altoids -- have heritages stretching back more than a century. Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Starburst, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Solano, Sugus, Lockets, P.K., Cool Air and 5. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

©2011 Wm. Wrigley Jr. Company. All Rights Reserved. Orbit, Orbit White, Bubblemint and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company.

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