SOURCE: Orchestro

Orchestro

March 02, 2015 11:30 ET

Orchestro Delivers Integrated SaaS Platform for Demand Sensing and Analytics

Latest Release Enables Proactive Management of Both Out-of-Stocks and In-Store Promotion Execution on a Single Platform

MCLEAN, VA--(Marketwired - March 02, 2015) - Orchestro Inc., the market leader in demand analytics and orchestration, today announced the next release of its SaaS platform. With this release, the company extends its business rules engine to include exception alerts for on-shelf availability and promotion execution. Alerts can be delivered via email or through Orchestro's web and mobile applications that can be proactively managed in a prioritized manner.

Issues related to on-shelf availability (OSA) cost retailers and consumer goods companies billions of dollars annually. Through Orchestro's ShelfSense, CPGs can proactively manage this problem through our flexible, user-configurable exception rules. Users can adjust the OSA algorithm to meet their specific needs for specific sets of products through store cluster weighting and other optimization settings. Exception-based alerts empower distributors, brokers or field personnel to take appropriate and timely in-store action to correct problems, like never before. 

Orchestro's PromoSense provides cross-retailer promotion management allowing CPGs to collaboratively build promotions, assign promotional goals such as price, build and lift, and manage day-to-day exceptions to those goals. Exception alerts can be distributed to managers or field personnel to improve in-store execution or ensure store-level compliance with goals. During a rigorous and completed beta test with a large manufacturer, Orchestro enabled the manufacturer to identify and resolve promotion execution exceptions within an 8-hour window. The manufacturer has now leveraged PromoSense for its largest promotional event for two consecutive years.

This level of granular execution enables both retailers and suppliers to align more effectively during event-driven promotions to help manage the demand curve more effectively. Out-of-stocks during baseline periods traditionally range from 6-10% of sales, with the number exploding to 18-24% during high-volume promotional events. While other data tools offered by syndicated providers help manufacturers judge promotional performance only post-promotion, with PromoSense, manufacturers are armed with the ability to track execution issues leading up to and during these highly volatile promotional periods to course-correct for in-store issues or unexpected consumer demand. And with new products representing 36% of product portfolios, executing new product promotions successfully is critical for new product launches to succeed and maintain shelf space.

"With this release, we enable more effective collaboration between sales, operations and supply chain personnel for better in-store execution," said Maurice Boissiere, VP of Products, Orchestro. "Now, field personnel can receive all relevant alerts for a given store via their mobile device and take action to clear those exceptions - ensuring better on-shelf availability and improved promotion performance."

About Orchestro
Over 110 global brands rely on Orchestro's proprietary demand orchestration platform to seamlessly execute on their Omni-channel strategy. We increase speed-to-insight by harmonizing disparate demand data and applying adaptive analytics to execute profitable actions. Our clients can proactively analyze and act on business exceptions to dramatically reduce lost sales opportunity, improve revenue, and enhance service levels. Visit www.orchestro.com for more information.

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