SOURCE: Orchestro


February 24, 2016 14:00 ET

Orchestro Executive Named 2016 "Pros to Know" by Supply & Demand Chain Executive

BETHESDA, MD--(Marketwired - February 24, 2016) - Orchestro Inc., the market leader in demand analytics and data orchestration, today announced that Kevin McCurdy, Co-founder and Vice President of Strategic Accounts has been named to Supply & Demand Chain Executive's 2016 "Pros to Know" in the supply chain industry. The Pros to Know Awards recognize supply chain executives, and manufacturing and non-manufacturing enterprises, that are leading initiatives to help prepare their companies' supply chains for the significant challenges of today's business climate.

McCurdy was featured on the list for his innovative work helping leading consumer goods companies tackle their sales and retail execution challenges. He has spearheaded Orchestro's industry leading Tango™ Science suite of applications, addressing the industry's continued struggles with on-shelf availability and promotion execution. The on-shelf availability solution includes the industry's only user-configurable algorithm, putting the power of a proprietary analytics engine in the hands of business users to customize in a way that makes sense for their specific business.

"Supply & Demand Chain Executive congratulates the 2016 Supply & Demand Chain Executive Pros to Know recipients," says Ronnie Garrett, editor of Supply & Demand Chain Executive. "We commend recipients for their achievements. Their accomplishments offer a roadmap for other leaders looking to leverage the supply chain for competitive advantage. Their efforts in developing the tools, processes and a knowledge base for supply chain transformation, as well as in promoting new approaches to supply chain enablement, earned these individuals a rightful place in this year's Pros to Know listing."

"Being in the retail industry for over twenty years, I am honored to be included in this prestigious list with colleagues whom I respect for having transformed the industry," said McCurdy. "This industry is continuing to transform now that data-driven intelligence is more readily available for retail brands to manage their businesses. We at Orchestro are thrilled to be at the forefront of this analytical transformation."

Orchestro's solutions are driven by industry leaders such as McCurdy, as well as thought leadership from leading academic institutions. "Tango is well positioned to incorporate current innovations from leading research universities in machine learning algorithms tailored to omni-channel operations," added Professor Sridhar Tayur, Ford Distinguished Research Professor of Operations Management at Carnegie Mellon University's Tepper School of Business, who is on Orchestro's Board of Directors and previously brought innovations in stochastic optimization to supply chains by creating enterprise inventory optimization (EIO) solutions through SmartOps Corporation (which was acquired by SAP in 2013).

Check out Supply & Demand Chain Executive's website at for the full list of all of the 2016 Pros to Know and Practitioner Pros winners.

About Orchestro

Over 210 global brands in concert with their omni-channel retail partners rely daily on Orchestro's platform -- the industry's first and only data orchestration system. This purpose-built demand signal repository enables us to pinpoint and prioritize all service-level exceptions using an ensemble algorithm selector, a component of our patent-pending demand analytics engine -- Maestro™. By preëmptively analyzing and taking store-level actions that maximize profitability, our clients dramatically reduce lost sales opportunity, improve revenue and gross margins, and deliver superior service levels. For more information, please visit

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