SOURCE: Orchestro


February 03, 2015 13:30 ET

Orchestro Wins Consumer Goods Technology Magazine's Readers' Choice Awards in Two Categories

Orchestro Ranked as a Top Vendor in Demand Data Analytics and Retail Execution Based on the 15th Annual CGT Magazine Readers' Choice Survey

MCLEAN, VA--(Marketwired - February 03, 2015) - Orchestro Inc., the market leader in demand analytics and orchestration, today announced it has won two Consumer Goods Technology (CGT) Reader's Choice Awards. In addition to winning in the Demand Data Analytics category for the ninth consecutive year, Orchestro was also recognized in the new Retail Execution category. CGT's Readers' Choice survey draws on feedback from consumer goods executives to rank service and solution providers in thirteen categories.

"These awards reflect the increasing interest we are seeing in our SaaS-based demand analytics and retail execution solutions, particularly from mid-sized CPG companies," said Kevin McCurdy, VP Strategic Accounts of Orchestro. "By combining the industry's most scalable DSR, state of the art pre-emptive analytics and mobile technology, Orchestro's solutions provide significant value to CPG's of every size."

Orchestro's cloud-based demand orchestration platform delivers advanced cross-retailer analytics based on daily demand data from a range of data sources. This enables our customers to quickly and easily monitor sales performance by product, store, region or retailer. Through our proprietary pre-emptive analytics engine and integrated demand sensing applications, customers can leverage actionable insights and alerts to pinpoint, prioritize and prevent service level exceptions, manage on-shelf availability, drive promotion execution and strengthen new product introductions.

Customers can substantially improve in-store execution using our mobile store performance app -- Tango Mobile. Field representatives can access store level data, receive and respond to exception-based alerts, and easily collaborate with store managers on promotions, new product introductions or day-to-day activities -- all from their tablet.

To learn more about Orchestro's solutions, please visit our website at

About Consumer Goods Technology
Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives working at the intersection of business and technology ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Health & Beauty, Consumer Electronics, Apparel and Footwear. For more information on CGT, visit

About Orchestro
Over 110 global brands rely on Orchestro's proprietary demand orchestration platform to seamlessly execute on their omni-channel strategy. We increase speed-to-insight by harmonizing disparate demand data and applying adaptive analytics to execute profitable actions. Our clients can proactively analyze and act on business exceptions to dramatically reduce lost sales opportunity, improve revenue, and enhance service levels. Visit for more information.

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