-- 3 times more likely than all others to have a single view of demand with multiple views as inputs -- 2.5 times more likely than all others to integrate order management tightly with the demand planning process -- 2 times more likely than all others to segment demand forecasts based on key product-customer characteristics -- 3 times more likely than all others to allocate forecasts down to the SKU level"The transformation to a global model is creating new supply chain challenges internally within OEMs and in their suppliers. Lead-time reduction and order to delivery excellence are key drivers for demand management in the discrete industries," notes Nari Viswanathan, research director of the supply chain and logistics practice for Aberdeen. A complimentary copy of this report is made available due in part by the following underwriters: JustEnough, Logility, WebConcepts, Infor, IBM and John Galt. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4213. About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
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Contact Information: Media Contact: Nari Viswanathan Aberdeen Harte-Hanks (617) 854-5293 Nari.Viswanathan@aberdeen.com