SOURCE: OrderGroove


May 06, 2013 09:45 ET

OrderGroove Appoints Mike Camp as Chief Operating Officer to Fuel Client Success and Company Growth

Veteran Technology Executive From Bazaarvoice, Endeca and Business Objects Brings Deep Expertise in Retail and Enterprise Technology to Drive Next Phase of Market Expansion and Growth for OrderGroove

NEW YORK, NY--(Marketwired - May 6, 2013) - OrderGroove, the leader in Subscription Retail solutions, today announced that it has appointed Mike Camp as Chief Operating Officer. Camp brings more than 15 years of leadership experience in enterprise technology to OrderGroove, including SaaS and cloud solutions. He most recently served as Vice President of Worldwide Client Solutions at Bazaarvoice pre- and post-IPO, where he built and managed a team of 150+ people and was responsible for over $50M in annual revenue. Previously, he held executive and management roles at Endeca (acquired by Oracle in 2001) and Business Objects (acquired by SAP in 2001).

As COO of OrderGroove, Camp will be responsible for the company's day-to-day operations, including overseeing the success of the company's growing client list and their continued expansion. "In 2012, OrderGroove tripled their client roster and increased revenue by over 400%," says Camp. "The growth potential for OrderGroove and the Subscription Retail industry is massive."

The popularity of turning single purchases into annuities has exploded over the past 24 months. Camp joins OrderGroove as the company continues to post record growth for its cloud-based Subscription Retail solutions.  A rapidly expanding list of world-class brands and retailers, including L'Oreal, Jockey, Grainger, Rogaine and NBTY, turn to OrderGroove to power Subscription Retail marketing programs that drive sales and profitability by increasing annual spend, purchase frequency, and customer lifetime value. Retailers with subscription programs powered by OrderGroove's technology and team find that subscribers spend 200 - 400% more annually than non-subscribers.

"Mike brings deep expertise and leadership in retail and enterprise technology, and a proven record in driving client success," said Greg Alvo, CEO and Founder of OrderGroove. "It is a tremendous pleasure to welcome him to the team as we continue to usher in a new era of Subscription Retail, to drive incredible top and bottom line impact for our retail partners by offering a convenient experience for their customers. We look forward to Mike's immediate and long-term impact on our business."

"Recent studies show that marketers in the U.S. must bring in nine new shoppers to equal the revenue of one repeat purchaser. Companies that provide an easy and convenient way for customers to receive frequently purchased products will win," says Camp. "OrderGroove's technology and value proposition align perfectly with the future of retail and together we can truly revolutionize this sector. I'm extremely excited to be part of OrderGroove's next phase of growth as well as help shape the future of Subscription Retail."

About OrderGroove
OrderGroove is the leader in Subscription Retail solutions, using technology to empower brands to identify, interact and deepen relationships with their most profitable customers. The company's revolutionary SaaS-based Subscription Retail platform, coupled with its Client Solutions & Client Success teams, allows retailers to tap into the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer loyalty, maximizing lifetime value, and slashing customer defection rates. Brands using OrderGroove include Grainger, NBTY, Teavana, L'Oreal, Jockey, Swanson Health, Freshpair and 60+ more. The company is privately held and headquartered in New York, NY and backed by institutional investors including Fung Capital, Legend and SWaN Ventures, Lerer Ventures and Allegro Venture Partners. For more information, please visit

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