SOURCE: OrderGroove


June 09, 2010 10:19 ET

OrderGroove Debuts RetentionEngine™ Continuity Platform at Internet Retailer Conference & Exhibition

Automated Continuity Platform Significantly Increases Revenue per Customer

NEW YORK, NY--(Marketwire - June 9, 2010) - OrderGroove, a leading provider of continuity and customer retention solutions, today announced the launch of its RetentionEngine platform. Enabling online brands to easily launch automated continuity programs that build repeat customer relationships, the OrderGroove platform has been proven to increase revenue per customer by up to 262 percent.

Ideal for online retailers and service providers who deliver a wide range of goods, such as office supplies, groceries, health and beauty products, apparel and baby supplies, the OrderGroove RetentionEngine seamlessly integrates with a client's existing e-commerce platform to launch a fully-automated continuity program in a matter of weeks. Delivered through a SaaS offering, the software retains all brand and design elements of the client's site including a suite of dashboard and analytic tools focused on key retention and lifetime value metrics as well as a continuity-focused testing and optimization platform.

OrderGroove's customers include, one of the largest online office supplies retailers in the country as well as Spencer Forrest, a provider of hair products.

"OrderGroove allowed us to easily launch a customer-centric continuity program where customers can subscribe to their favorite products on our site and have complete control over the frequency of their deliveries," said David Cohen, Vice President of Marketing at, a Top 250 Internet Retailer. "We're seeing customer retention rates at 80% and we are excited to expand to other parts of our business including phone orders."

"OrderGroove has enabled us to bring this power of continuity programs to our online customers and response has been a huge success. Our projections indicate skyrocketing retention rates and dramatically increased long-term customer value," said Mark Kress, Chief Executive Officer at Spencer Forrest. "Our actual conversion rates far exceed expectations, while continual offer testing has maximized results. This is a home run for us!"

"Online marketers spend the lion's share of their time, resources and budget on new customer acquisition and conversion and often overlook the power of customer retention and lifetime value. However, the focus is shifting towards retaining customers as it is more profitable, cost effective and will enhance all other marketing efforts," said Greg Alvo, OrderGroove Founder and CEO. "Imagine if you were able to get 2 - 4 times more orders out of the customer you just paid to acquire. These are the kinds of increases we're seeing simply by encouraging repeat business through continuity."

OrderGroove is exhibiting at Booth #262 at the Internet Retailer Conference & Exhibition in Chicago. 

About OrderGroove

Headquartered in New York City, OrderGroove enables online brands to launch continuity programs, allowing customers to automatically receive shipments on a recurring basis. The company's RetentionEngine SaaS platform is the first of its kind to seamlessly integrate with a merchant's existing e-commerce platform to enable customer subscription services that retain all brand elements of the client site. To find out more, please visit

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    John Roderick
    J. Roderick, Inc.
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