SOURCE: OrderGroove


June 13, 2011 10:00 ET

OrderGroove Partners With Magento to Bring Subscription eCommerce to Magento Customers

Partnership and Pre-Built Extension With OrderGroove RetentionEngine™ Subscription Platform Enables Clients to Quickly and Easily Deploy Subscription Programs That Turn Customers Into Repeat Buyers

NEW YORK, NY--(Marketwire - Jun 13, 2011) - OrderGroove, a pioneer in subscription programs that increase purchase frequency, customer retention and lifetime value, and Magento, the global open source eCommerce platform leader, today announced a partnership to bring OrderGroove's RetentionEngine™ platform to Magento customers across the globe. Through this partnership, Magento's 100,000+ merchants can quickly and easily deploy powerful, consumer-friendly subscription programs that are seamlessly integrated within the Magento eCommerce platform -- now in a fraction of the time, cost and effort. These high-impact subscription programs can be launched and optimized anywhere on a merchant site to deliver an immediate impact to the bottom line.

"Subscription services are an exciting and critical addition for merchants who want to increase revenue per customer, drive retention and offer the maximum level of convenience to their customers," said Phil Robinson, Vice President, Business Development at Magento. "OrderGroove provides these merchants with a feature-rich technology platform, offers simple integration with Magento, and brings a level of retail and subscription marketing expertise from the OrderGroove team."

An eCommerce leader and innovator, Magento has been leveraging the power of open source technology to help online merchants fulfill their business goals at a fraction of the cost and time of proprietary eCommerce solutions. They are trusted by more than 100,000 merchants, from small and emerging businesses, to many of the world's leading brands and retailers. Driven by the goal to provide merchants with complete control and flexibility in their eCommerce platform, this partnership with OrderGroove enables Magento merchants to further evolve their tailored offerings with subscriptions.

"There continues to be a huge movement in commerce around subscription programs as a means of maximizing customer lifetime value and retention and we are thrilled to partner with Magento to extend the benefits of our subscription platform and expertise to their global client base," said Greg Alvo, OrderGroove founder and CEO. "Magento has transformed the eCommerce platform market and we are looking forward to helping their merchants build their businesses by driving an increase in revenue per customer with subscriptions.

OrderGroove's RetentionEngine™ for Magento
Through [a pre-built] integration with Magento, OrderGroove's RetentionEngine Platform can be seamlessly integrated into a client's existing Magento implementation to offer shoppers the opportunity to turn any purchase into a subscription or club that the customer has complete control over and managed within a shopper's existing account. This includes clear options for changing a delivery schedule, accelerating orders, skipping orders or opting out of a subscription. OrderGroove also provides subscription email notifications for key events such as subscriptions started, order reminders, subscriptions canceled, items added and more -- so that customers are always in full control of their subscriptions.

Clients also get immediate access to analytics, reports and customer service tools allowing the retailer to better understand its subscriber base and the impact on their business and operations. Subscription offers are routinely tested and optimized with OrderGroove's team of Retention Experts, to further drive response and retention to the program.

About OrderGroove
OrderGroove is a pioneer in subscription programs that deliver real value to consumers and retailers. The company's revolutionary SaaS-based RetentionEngine Platform coupled with a team of subscription marketing experts allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. The company is privately held and headquartered in New York, NY. For more information, please see

About Magento
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.

Contact Information

  • For more information contact:
    Emily Brady
    Email Contact