SOURCE: Spiral Toys

Spiral Toys

May 26, 2015 09:00 ET

Orders for Spiral's CloudPets Mobile-Connected Plush Toy Tops 1 Million Units

Major TV and Digital Media Campaign Driving Demand for Spiral's Unique Bluetooth-Enabled Toys

LOS ANGELES, CA--(Marketwired - May 26, 2015) - Spiral Toys (OTCQB: STOY), a leading provider of mobile-connected wireless entertainment products, has received another 500,000 unit purchase order for CloudPets™, the company's flagship line of Bluetooth-enabled, interactive plush toys.

CloudPets deploy Spiral's proprietary Bluetooth Smart Communications Module that wirelessly connects its internal voice box to any popular mobile device, allowing parents, grandparents or friends to deliver in their own voice a "message you can hug" from anywhere in the world. Then with just a squeeze, the child can instantly reply.

The purchase order represents the second 500,000-unit order placed by CloudPets' primary global distributor who services major retailers. The distributor has reported strong demand and outlook since placing an initial 500,000-unit order at the end of April.

"This phenomenal demand for CloudPets validates our concept of connected toys and demonstrates the huge potential of our technology platform," said Mark Meyers, CEO of Spiral Toys. "In fact, with orders now exceeding 1 million units, we've surpassed our initial benchmarks for this phase of the product roll out."

Consumers have been ordering CloudPets online at and by phone in response to a multi-million dollar television and digital advertising campaign launched in April. The launch follows a trial program last year where all 2,000 allocated units sold out immediately after the first CloudPet TV ad debuted. CloudPets currently sells online for $39.99, plus shipping and handling.

The new media campaign calls for more than 3,800 CloudPets commercials to air on the nation's most popular children's networks, including Nickelodeon, The Cartoon Network, ABC Family and Disney XD. Reaching an audience of millions, the television commercials support the ongoing direct response campaign as well as the planned roll out to major retail stores this summer aimed at stocking the shelves with CloudPets for the holiday season.

CloudPets is the first product that incorporates Spiral's mobile-connected entertainment platform that connects physical items to mobile devices through wireless and mobile technology, thereby creating an entirely new interactive user experience for both kids and adults.

The platform is powered by mobile applications available for free download on Apple's App Store and on Google Play, with the apps providing dynamic interaction and the potential for content and feature monetization through in-app purchases.

"To be sure, Spiral is about much more than fun, lovable plush toys, and even more than the amazing mobile apps that connect them," added Meyer. "Spiral is actually a new genre of multimedia platforms that represents the ultimate in converged communications and interactivity. Our focus is less on purveying toys, but more on developing and delivering the proprietary technology that powers such connected products. Our goal is to become the leading 'Intel Inside' for all kinds of entertainment products, manufactured by us or others, with CloudPets representing just the beginning."

About Spiral Toys
Founded by a former senior executive of Disney and Sony, Spiral Toys (OTCQB: STOY) is a California-based company focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios. For more information, visit

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the performance of Spiral Toys. The terms "expects," "would," "will," "believes," and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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