SOURCE: Cascadia Capital

Cascadia Capital

Cascadia Capital

January 18, 2012 09:00 ET

Oregon Consumer Brand Companies a Hot Target for Private Equity, M&A

Meriwether Group Partners With Cascadia Capital to Provide Strategic Advisory Services to Pacific Northwest Consumer Brands

PORTLAND, OR--(Marketwire - Jan 18, 2012) - Meriwether Group, a business acceleration and private equity investment firm serving consumer brands in the Pacific Northwest and around the globe, today announced that it has partnered with Cascadia Capital, an investment bank in the Pacific Northwest. The partnership is designed to drive growth and liquidity options for consumer companies in the Pacific Northwest by increasing their access to strategic buyers and growth equity investors. The relationship leverages Meriwether Group's extensive experience with branded products and services with Cascadia's expertise in capital markets.

Oregon and the Pacific Northwest have become hotbeds of innovation in the consumer space. Authentic brands tailored to regional attributes are catching the attention of national investors, especially in the organic food and beverage and the outdoor and active lifestyle segments. Meriwether recently advised Portland, OR-based Stumptown coffee in acquiring growth capital, which allowed the iconic Portland coffee roaster to create new Portland headquarters, add jobs and expand operations. Naturally Advanced Technologies (NAT), a supplier of flax-based sustainable alternatives to cotton, recently closed a $13 million private equity investment, and recently signed major deals with Target, Hanes, Levi Strauss, and others. Meriwether provided the seed capital for NAT and assisted the company in moving from research and development to commercialization. Other unrelated deals highlight this trend, such as the sale of Kettleman's Bagels to Noah-Einstein bagels, and Williams-Sonoma, Inc.'s acquisition of Portland, OR-based Rejuvenation, Inc., a producer of high-end reproduction lighting and house parts. Meriwether and Cascadia believe that expanded access to outside capital and new M&A driven partnership opportunities will propel many local companies to new heights, thereby strengthening the Oregon consumer market, and bringing new employment and business opportunities to companies throughout the region.

"The Pacific Northwest has become a consumer products hot bed driven by the presence of major consumer franchises such as Nike, Adidas, Columbia Sportswear, Starbucks and Nordstrom. Spin-offs from these and other regional consumer franchises have created a remarkable wave of innovation and placed world-class talent into our marketplace. The ability of the local capital markets to help these companies reach the next level, however, is limited," said Christian Schiller. "This partnership is designed to provide these companies with greater access to outside capital and broader exposure to strategic buyers, which will in turn spawn the next wave of leading consumer franchises. Given the unprecedented amounts of liquidity in the market, particularly in private equity, we expect these companies to enjoy strong valuations."

"Consumer companies in the Pacific Northwest are responsible for driving some of today's most popular and innovative consumer trends, particularly within the organic food and beverage and outdoor and active lifestyle segments," said David Howitt, CEO and President of Meriwether Group. "Consumer brands in our region have shown the ability to disrupt the status quo, innovate and focus on creating an authentic consumer experience, this, combined with their proven track-record of growth makes these companies highly appealing to outside buyers and investors. Through this strategic partnership, we aim to assist those brands in realizing favorable liquidity outcomes with a bundled solution that combines the industry knowledge and strategy and operational acumen that Meriwether delivers to consumer clients to grow revenue and increase profits with the growth capital and transaction expertise that Cascadia brings to the table."

"The growth and development of consumer brands in Oregon has been a driving force in job creation and economic stability, and the continued success of these brands will play an important role in the economic health of our state and its citizens," said Oregon Governor John Kitzhaber. "The partnership between Meriwether and Cascadia creates a unique opportunity for consumer brands in Oregon and the Pacific Northwest at large."

Meriwether's exclusive partnership with Cascadia will provide holistic business advisory services to middle market consumer brands in the Pacific Northwest, from business acceleration and development to M&A strategy and execution.

About Meriwether Group, LLC
Meriwether Group, Inc. is a private equity investment and business acceleration firm headed by seasoned senior executives with decades of operational experience with some of the world's most iconic brands, including Nike and Adidas, who are also entrepreneurs and founders as well. Meriwether has the unique capability of efficiently accelerating strategy and outcomes for extension, licensing, distribution, and mergers and acquisitions in a brand-centric and relevant way. Meriwether knows that the heart and soul of any business is the founder's vision. The mission of Meriwether Group is to look through the eyes of the founder(s) and guide them to manifest the brand's destiny. We partner with our clients to determine the optimal strategy for progressive growth through brand management, market research, competitive landscape analysis, brand and business valuation and acquisition strategy. For more information visit

About Cascadia Capital, LLC
Cascadia Capital is a diversified, boutique investment bank serving both private and public growth companies around the globe. Cascadia's business is diversified in terms of the industries the firm covers -- Information Technology, Sustainable Industries and Middle Market -- and in terms of the range of advisory services it provides -- Mergers and Acquisitions, Corporate Financing and Strategic Advising. This diversification provides the firm with stability amidst market fluctuations. Cascadia is a pure advisory firm, and unlike other investment banks, is not conflicted by trading, lending, research or cross-selling business. For over a decade, the firm has delivered the best outcomes for clients based on its transaction experience, domain expertise and commitment to building long-term relationships. Cascadia always acts in the long-term interests of clients, and honors its position as a trusted advisor. For more information, visit

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