Organic Endurathon Blazes Across Iowa With Earth Day Agenda: 10 Marathons in 10 Days Promises to Increase Awareness of Organic Lifestyle!

CEDAR RAPIDS, IA -- (MARKET WIRE) -- March 22, 2007 -- Ewire -- The Organic Endurathon, a one-man 260 mile run across Iowa, goes live this Earth day... organically, that is! Steve Shriver, Founder of Cedar Rapids-based Eco Lips Organic Lip Balm, conceived the idea in order to raise awareness of the importance of organic and sustainable living. A devoted athlete, a natural lifestyle devotee and Iowa resident, Steve will run 10 marathons in 10 days totaling 260 miles over Earth Day week (April 12-22) starting in Ames and ending in Iowa City. Trailing a 6-foot helium balloon of "planet earth," Steve and his support crew of cyclists will be clothed in organic and recycled performance wear and will eat only organic foods and beverages along the way.

According to Steve, "With only 100,000 organic acres in Iowa or 1/3 of 1%, we have our work cut out for us. However, with organic products being a hot health trend right now, we think our efforts will serve to build the kind of momentum necessary to eventually create a tipping point where an organic lifestyle becomes the norm."

During the ten-day marathon, Steve and his crew plan to educate and celebrate along the way with several events planned. For a complete list of activities, please see www.organicendurathon.com.

April 12: Ames - starting at Wheatsfield Grocery; then to ISU Leopold
Center for Sustainable Agriculture
April 13: Des Moines - organic products demonstration at Campbell's
Nutrition/University Avenue
April 15: Pella - elementary school visit
April 16: Oskaloosa - organic farm tour outside of town
April 19: Kalona - organic dairy tour in Kalona
April 20: Norway - Earth Dinner and kick off of Frontier Natural Products
Co-op Well Earth Program
April 21: Cedar Rapids - organic product demonstration at Eco Lips
April 22: Iowa City - event concludes at the Earth Day celebration at
Englert Theatre

Premier sponsors include Eco Lips, Frontier Natural Products Co-op, Grounds for Change, Running Wild, Social K, Kalona Organics and Organic Valley. The following companies have donated product: Patagonia, Clif Bar, Body Coffee, Nutiva, Mizuno, Uncle Matt's Organic, Fagle Artworks, Santa Cruz Organic, Focus 360 Photography, Guayaki, Navitas Naturals, New Leaf Paper, Wallace Farms, Himala Salt, Organix Café, Big River Packaging, Earthwise Bag Company, Sambazon, Ruth's Hemp Foods, Honest Tea, Metromint and Annie's Homegrown.

The Organic Endurathon Team, an organically fueled crew of guerilla athletes, believes that the production and consumption of organic food, beverages and lifestyle products is integral to developing enduring personal health and stamina, a healthy environment and a successful organic economy. For more information or to learn how you can take part as a supporter and/or participant, please contact Organic Endurathon at info@organicendurathon.com. See also www.organicendurathon.com, www.organicearthday.org and www.ecolips.com.

www.organicendurathon.com

Contact Information: Contact: Shari Hindman Integral Marketing 303.499.9665 Email Contact