SOURCE: Wisteria Lane

December 18, 2007 18:01 ET

Organic Flowers for a Healthier Holiday

LOS ANGELES, CA--(Marketwire - December 18, 2007) - Never-ending holiday parties, visiting family and getting in the spirit of the season may have you decking the halls with poinsettias and holly. What you may not consider is that the expressions of your affection can come at the cost of the health of the people who grow those flowers and are exposed to harmful pesticides in the process. Wisteria Lane, a southern California-based florist, is leading the crusade to change this, creating customized floral arrangements and floral décor made exclusively with Certified Organic and Veriflora™ flowers. Sherene Hulugalle, Wisteria Lane owner and floral designer, handpicks the growers who supply her with flowers. "My diligent research on the suppliers I use helps me to be sure that the farmers I do business with do not expose their workers to harmful pesticides and are paid fairly," said Hulugalle.

Wisteria Lane's florists design bouquets for every occasion and take extra care to customize the arrangement based on the recipient's wants. The florists take into account the recipient's favorite flowers, the occasion and the message the sender is trying to convey to the recipient. Flowers that are popular during the winter are amaryllis, red roses, tulips, white calla lilies and hydrangeas. Hulugalle is receiving many requests for dense compact arrangements in cube or rectangular vases as well as garland and floral décor for homes and offices. Centerpieces are available starting at $65.

Organic and Veriflora™ flowers are environmentally, socially and economically sustainable, and are continually checked for product integrity. Potential health effects from pesticides vary depending on which pesticides you are exposed to. According to the Environmental Protection Agency (EPA), "organophosphates and carbamates affect the nervous system. Others may irritate the skin or eyes. Some pesticides may be carcinogens. Others may affect the hormone or endocrine system in the body." The organic Trade Association (OTA) links various pesticides to fetal death, diabetes, autism, Parkinson's disease and cancer. Kathleen Fackelman at "USA Today" reports, "Past exposure to low levels of pesticides that linger in the environment might accelerate the development of Parkinson's, which would put baby boomers and millions of other aging Americans at risk of developing the brain disease earlier in life." For people with allergies or chemical sensitivities, sending them conventionally grown flowers can cause asthma attacks and rashes. Thousands of pesticides are produced and it is challenging to determine which chemical may cause reactions (Medical University of South Carolina). You never know if someone you are sending may have a negative reaction to pesticides. Sending organic flowers reduces this risk.

Conscious consumers are increasingly purchasing organic products, as they prove to be of equal or outstanding quality when compared to other products. Many people are surprised to learn that organic flowers are no exception and cost only 2 to 5 percent more than conventionally grown flowers. The Wisteria Lane owner is excited to help create awareness of this so that other florists can begin to demand that more farmers use eco-friendly means to produce flowers.

Hulugalle was born in Kandy, Sri Lanka and worked as a human rights worker. During her humanitarian work she documented atrocities that were taking place during a civil war in her native country, despite the enormous fear of reprisal. Her passion to awaken this concern for how human beings treat each other is what motivates her to be involved and affiliated with organizations such as Heal the Bay, Doctors Without Borders, RideOn and City Hearts: Kids Say Yes to the Arts. A portion of the proceeds from each sale of Wisteria Lane's eco-friendly arrangements are contributed to the associated organization of the client's choice.

For more information, visit or call 888-345-6101.

Contact Information

  • Contact:
    Lisa Elia PR
    Phone: 310-479-0216
    Fax: 888-548-5950
    e-mail: Email Contact