Organic Pet Product Leader Castor & Pollux Natural PetWorks Selects StruckAxiom as Agency of Record

SALT LAKE CITY, UT--(Marketwire - May 3, 2011) - Castor & Pollux Natural PetWorks has chosen StruckAxiom as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories.

Launched in 1999, Castor & Pollux Natural PetWorks ORGANIX® brand represents the first branded, premium Super Premium line of organic specialty pet food and supplies and has maintained national leadership as drivers of innovation and change for the better in both organic and natural pet food. Their ORGANIX® line of products was the first certified food for pets to meet all labeling requirements established by the USDA's National Organic Program. Other brands include NATURAL ULTRAMIX® and GOOD BUDDY®.

"We were very impressed with StruckAxiom's strategic approach to our brands, their fresh creative thinking, strong sense of professionalism and passion for what we believe," said Todd Martin, VP of Marketing at Castor & Pollux Natural PetWorks. "We recognized StruckAxiom's expertise in creating innovative marketing for super premium brands. They very simply 'got us' and we quickly knew we had found the right fit, as we continue to help 'Pet Parents' make healthy decisions for their four-legged family members."

StruckAxiom will collaborate with C&P to develop brand and digital strategy, and create an integrated campaign that engages consumers and grows its family of brands in this evolving pet food category.

"The entire StruckAxiom team is thrilled to work with Castor & Pollux. They have received much recognition not only for their products but also for who they are as a company," said Daniel Conner, CEO of StruckAxiom. "The opportunity to perpetuate their noble vision and ongoing success with new creative innovation is both exciting and fulfilling. We look forward to a long, healthy relationship."

About StruckAxiom
StruckAxiom is a digital-forward, creative agency with offices in Salt Lake City, Portland, Los Angeles and New York City. The world-class brands and campaigns the agency creates are known internationally for their high-design, pioneering technology and break-through creativity. Clients include Gatorade, PepsiCo, Fox, Nickelodeon, DreamWorks, TCBY, Mrs. Fields and The Utah Office of Tourism.