SOURCE: Organic Style

November 13, 2007 11:15 ET Launches Eco-Luxury Boutique

Massive Expansion of Flagship Floral Brand

SAN FRANCISCO, CA--(Marketwire - November 13, 2007) - Organic Style Limited today announced the launch of -- a ground-breaking eco-luxury online shopping destination that will serve the rapidly growing market in the U.S. for organic and sustainable products.

The initial roll out of will include Gourmet Organic gift baskets, Gifts for Gardeners and Nature Lovers, Organic cotton Bed and Bath products, Eco-chic designer Apparel, gifts for the Eco-Savvy Pet and a wide selection of earth friendly flowers through the company's flagship brand

This venture is the brainchild of eco-entrepreneur Gerald Prolman, founder and CEO of, who is widely credited for creating the U.S. market for organic and eco-friendly flowers, a rapidly growing segment of the $20 billion U.S. market for fresh cut flowers and plants.

Prolman, who has been featured in Fortune Small Business, Entrepreneur Magazine, The Wall Street Journal, CNN, ABC, CNBC, Fox, and the "Today Show," will serve as the CEO of Organic Style Limited. The Company plans to replicate operations in the UK during early 2008.

Adrian Bellamy serves as Chairman of the Board of Organic Style Limited. Bellamy also holds positions as chairman of the Body Shop (a division of L'Oreal), chairman of Reckitt Benckiser PLC, and is a director on the boards of the Gap and Williams-Sonoma.

Organic Style, a popular magazine published from 2001-2005, became a leading resource for sustainable living. Prolman purchased the dormant brand from Rodale Inc (publishers of Prevention magazine and "An Inconvenient Truth") earlier this year and plans to re-launch an on-line version of the magazine in early 2008.

" offers unique and stylish responsibly-produced products for customers who care about the people who produced the goods and how the earth was treated in the process," said Prolman.

Previously, Prolman founded Made In Nature, the nation's first nationally distributed brand of organic produce, which he sold to Dole Food Company in 1994, spurring major financial investment in the then-fledging organic sector.

The U.S. marketplace for goods and services focused on health, the environment and sustainable living is estimated at nearly $230 billion in annual sales including 63 million people, or approximately 30 percent of adults, according to research by the Pennsylvania-based Natural Marketing Institute.

About Organic Style Limited: Organic Style Limited is a new eco-lifestyle shopping destination for people seeking high quality products that uphold the well-being of the planet and humankind. Organic Style Limited expands upon their flagship brand,, America's pioneer of organic and eco-flowers.

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