OrganizedWisdom Director and Former Time Warner CEO Jerry Levin Keynotes 2011 DTC National Conference

NEW YORK, NY--(Marketwire - Apr 8, 2011) - Recently appointed to the Board of Directors for OrganizedWisdom, an expert-driven platform for health and wellness, Jerry Levin delivered a keynote address at the 2011 DTC National Conference in Boston, Massachusetts. Levin, former Chaiman and CEO of Time Warner who played a key role in transforming major industries including cable, news, and digital media, shared insight about the need for disruption in the health industry during an interview with OrganizedWisdom CEO Steven Krein.

Levin's personal reflections covered the following themes on the intersection of health and technology:

• The healthcare industry is undergoing a period of significant disruption as a result of the adoption of digital media. Whereas currently patients recently diagnosed with an illness face the Web's "chaotic algorithmic frenzy," Levin believes in developing a trust filter to vet the knowledge of our medical community. He said, "People have very specific needs for themselves and their families, but they're groping, trying to fit in to Google's long-tail searches. That's when we should give them something really meaningful for their condition."
• Levin challenged DTC marketers, as well as the technology community, to lead an "era of innovation" in health. He addressed the audience, "Your database, which is intrinsic in your marketing program, needs to flourish in a way that's much more related to an individual who has issues that need to be addressed on an individual basis. It's time to be innovative about it."
• As pharmaceutical budgets are shifting from the biggest online health encyclopedias to smaller start-ups that emphasize innovation, there is a tremendous opportunity for advertisers to pursue new models that reach extremely targeted and engaged audiences.

Earlier this week, OrganizedWisdom announced that Levin joined their Board of Directors to help close the 'Health Gap' -- the space between an Internet search and a doctor's visit, where a patient is left alone with a search box and millions of potential results. OrganizedWisdom makes it easy for a new generation of doctors and other experts to share vetted health and wellness resources online using digital media in an effort to improve the standard of patient care.

The full keynote interview will be available to view at http://blog.organizedwisdom.com/

For further insight into Levin's perspective on using the Internet to improve healthcare see his contributed article to Business Insider, "Can We Harness The Power Of The Internet To Close The Healthcare Gap?"

About OrganizedWisdom
OrganizedWisdom is on a mission to close the 'Health Gap' and elevate the standard of care by inspiring all doctors and health experts to embrace the power of digital media and share their wisdom online. The company collects, organizes, and promotes online wisdom shared across the Web by thousands of vetted health and wellness experts. OrganizedWisdom's investors include leading health, technology, and business minds: Esther Dyson, Roger Ehrenberg, Jason Finger, Linda Holliday, Jerry Levin, Jeff Stewart and SeventySix Capital. Learn more at organizedwisdom.com.

About Jerry Levin
Gerald (Jerry) Levin is the former Chairman and CEO of Time Warner Inc. He was the prime mover in the merger of Time Inc. and Warner Communications in 1990, Time Warner's merger with Turner Broadcasting and CNN in 1996, and with AOL in 2001. He also served as a Director of the New York Stock Exchange and the New York Federal Reserve Bank. Previously, Levin was an attorney with Simpson Thacher and Bartlett, and then COO of D&R, an international investment and management firm. Levin graduated from Haverford College, where he eventually served as Chairman of the Board, and received a legal degree from the University of Pennsylvania. He is also a Trustee Emeritus of Hampshire College. Currently, Levin is the Presiding Director of Moonview Sanctuary, a holistic mental health institute in Santa Monica, California, founded by his wife and CEO, Dr. Laurie Ann Levin. He is a partner with Bill West in Connectivity, a consultancy devoted to helping entrepreneurs and start-ups. Levin serves as a mentor for TechStars NY 2011 and serves as a Sr. Advisor to Oasis TV, a body, mind, and spirit network. Levin is a Director and investor in OrganizedWisdom.