SOURCE: ORI; The George Washington Graduate School of Political Management

ORI; The George Washington Graduate School of Political Management

ORI; The George Washington Graduate School of Political Management

January 17, 2013 09:00 ET

ORI/GWU Survey Highlights Social Media's Impact on Presidential Election

As Inauguration Approaches, Key Survey Findings Released

WASHINGTON, DC--(Marketwire - Jan 17, 2013) - ORI, a market research and strategic business intelligence firm, and The George Washington Graduate School of Political Management presented key findings from their groundbreaking survey, "The 2012 Social Media Election Survey: Key Lessons to Inform Decision-Making in Politics & Business" today at The National Press Club. The event explored social media's significant impact on the 2012 election and its implications for emerging political, business and civic opportunities in 2013.

The non-partisan panel, featuring John Kagia, Director, Strategy & Insight, ORI; Dr. David Rehr, Professor, GSPM; Nate Daschle, CEO Ruckus, Jonathan Collegio, Communications Director for Crossroads GPS; and Matthew Gagnon, Director of Digital Strategy, Republican Governors Association, explored findings that included:

  • Overall, 29% said social media was moderately to extremely influential in their opinions of the candidates and issues.
  • Nearly two-thirds (63%) said the quality of information about the candidates and issues on social media was the same or better than that from traditional media.
  • Approximately 40% participated in a political discussion with others in their social networks and 28% said they displayed their political affiliation on their networks.

"Social media played a pivotal role in the 2012 election," said Kagia. "This survey coupled with the rich data we captured using the Sysomos MAP social media monitoring and analytics platform revealed social media's central role in the national political discourse, and its power in informing and shaping public perceptions." "The election was just another example of how deeply social media has permeated all aspects of our lives, and underscores why it's so vital for decision-makers to understand how these tools are influencing consumer behavior," said Dr. David Rehr of GSPM.

About ORI

ORI is a market research and strategic business intelligence firm headquartered in Herndon, Virginia. The company specializes in integrating research best practices with evolving technologies to help clients plan, grow, compete and succeed. For more information, please visit

About GSPM

GW's Graduate School of Political Management, the pioneer school in the nonpartisan study of political management and applied politics, offers graduate programs in political management, legislative affairs, public relations and PAC management, as well as international programs in Latin America and Europe. The school educates students and professionals in the tools, principles and values of participatory democracy; preparing them for careers as ethical and effective advocates and leaders at the international, national and local levels. For more information, visit

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