SOURCE: Horn Group, Inc.

Horn Group, Inc.

March 13, 2012 10:00 ET

Oriella PR Network Strengthens Reach in Asia With New Partner in China, Singapore

Global PR Agency Network Also Unveils New Website

LONDON and SAN FRANCISCO, CA--(Marketwire - Mar 13, 2012) - Oriella PR Network ( today announced that EASTWEST PR -- with offices in Beijing, Shanghai and Singapore -- has joined its global alliance of leading independent communications firms. EASTWEST PR adds to Oriella's already deep roster -- now 16 firms in 23 countries -- and increases the network's reach throughout the Asia Pacific region, particularly in China. EASTWEST PR is a leading boutique PR firm boasting over 15 years of experience serving clients and specializes in traditional and digital public relations.

The new partnership meets an increased demand for local communications expertise in China and other Asian markets, and builds upon years of collaboration between Oriella and EASTWEST PR. EASTWEST PR's network includes close relationships with top boutique agencies in Australia, Japan, India and throughout Southeast Asia.

"We're delighted to officially join Oriella and partner with other leading communications firms around the world," said Jim James, Chairman of EASTWEST PR. "We share a common vision of delivering coordinated, cohesive strategies and campaigns that resonate on both a global and local level. With our regional reach in South East Asia and China, I am confident this new partnership will add great value to clients worldwide."

"With the addition of EASTWEST PR, Oriella will now deliver valuable insight and expertise into key Asia markets, especially in China," said Shannon Latta, a director for Oriella. "EASTWEST PR has the global outlook, innovative approach and regional insight, gleaned from years of on-the-ground experience, that we think clients will value greatly. We're pleased to welcome them to Oriella."

China and other Asian countries will also be featured in Oriella's 5th Annual Digital Journalism Study, a yearly survey of more than 500 journalists that analyzes the impact of digital media on newsgathering around the world. The 2012 report is due out in May.

New Oriella Website Unveiled
Oriella also announced the launch of its new website ( The site reflects Oriella's differentiators as an agency network that promises global strategy, centralized account management and local results. Featuring global case studies and findings from the network's annual Oriella Digital Journalism Study, the site is a resource for companies looking to grow and improve their global communications programs. It was built by Horn Group Interactive (, an award-winning digital communications group in the U.S. and co-founder of Oriella.

About Oriella
Oriella is a tightly knit alliance of 16 agencies in 23 countries around the world. The network was co-founded in 2006 by Horn and Brands2Life -- the top independent agencies in the US and the UK respectively -- to address the hole in the market for effective global public relations.

Oriella agencies specialize in integrated PR, social media and creative content. The network represents global brands and startups in business and consumer technology sectors across The Americas, EMEA and Asia Pacific. For more information, email info at or connect on Twitter at @oriellanetwork.

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