SOURCE: Oriens Travel & Hotel Management Corp

March 21, 2013 08:33 ET

Oriens' Online Booking System Breaks Credit Card Barrier -- Making Reservations Easy for PayPal and Google Pay Customers

Oriens' Internet Marketing Solution Affords Non Credit-Card Carrying Guests Affordable Alternatives

LAS VEGAS, NV--(Marketwire - Mar 21, 2013) - Oriens Travel & Hotel Management Corp. (PINKSHEETS: OTHM), the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that the Online Booking System continues to strengthen its viability as PayPal and Google Pay integrations further the booking engine's ease, acceptance and future adoption by both hoteliers and hotel guest.

"Unsure of the impact these integrations would have, announcements of these enhancements were not initially made," stated Ken Chua, President of Oriens. "However, tests in five international hotels demonstrated a much higher use of the feature than expected."

When a traveler wishes to book a hotel room without a credit card, successfully doing so is quite the arduous task. Typically, when using cash, a customer cannot book though an online or hotel internet booking engine. That person would basically have to book with the hotel directly. This makes planning a trip or securing a resort reservation nearly impossible. 

Further, when booking directly with the hotel, customers ultimately end up paying higher rates than that found on competitive internet booking sites. Then the hotel guest may be required to make a direct deposit [cash] into the hotel's bank account to secure the room reservation. Adding insult to injury, upon arrival, there is an additional cash deposit required to cover 'Incidentals.' This can be as little as $200 cash and in some cases exceed $1,000 per reservation. 

In select instances, cash deposits of any kind are not permissible whatsoever. These cash requirements are "not only inhibitive to the hotelier's ability to sell out rooms, but may cause undue expense and embarrassment for hotel guests," stated Chua.

Chua continued, "We are dedicated to developing the most proficient and useful online booking engine on the market. With competitive internet booking systems selling for hundreds of millions of dollars to the Priceline and Travelocity of the world, we'd be remised not to strategically position ourselves; garnering similar acquisition interest. These types of online hotel booking engine system integrations greatly strengthen our position."

Management indicates that the five hotels which tested the booking engine were part of a portfolio of high end destination resorts. Executives at Oriens suggest that the relationship with this private international hotelier is developing into a rather substantial alliance and could prove to be extremely lucrative.

"In addition to Hotel PURE branded and managed properties, we expect to make our fully enhanced hotel booking engine available to hoteliers and travelers on a global scale within the next 12 months," concluded Chua.

About Oriens Travel & Hotel Management Corp. (www.orienscorp.com) (PINKSHEETS: OTHM) engages in the operation of hotels and resorts primarily in the United States and Central America under the Hotel PURE brand. The company also operates Friendly Reservations Online, a proprietary and sophisticated online booking system designed to execute reservations capture through Hotel PURE consumer facing websites, as well as individual hotel websites operated by Oriens on behalf of hotels branded under the Hotel PURE brand. Oriens is based in Las Vegas, Nevada.

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

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