SOURCE: Oriens Travel & Hotel Management Corp

October 02, 2013 08:33 ET

Oriens Preps Technology for Formal Valuation

Anticipated Value Means Greater Leverage in Eight Figure Deal

LAS VEGAS, NV--(Marketwired - Oct 2, 2013) - Oriens Travel & Hotel Management Corp. (OTC Pink: OTHM), the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that in furthering current opportunities, the company is prepping to have its FROL (Friendly Reservation Online) hotel booking engine and internet marketing reservation systems, evaluated by a top tier international business appraisal firm.

"In the opportunity we have been exploring, while our working value has been proven, we believe that there is also an intrinsic value that must be considered in the anticipated transaction," stated Ken Chua, President of Oriens Travel & Hotel Management. "We do believe that the HotelPure brand will ultimately come to be an alternative and economical flag for boutique hoteliers, but it is our technology and booking system that will likely come into full maturity much sooner."

Oriens executives suggest the primary driver of their multi-million dollar opportunity is their FROL system, not the HotelPure flag. Having already demonstrated its viability on an international level, management believes that Oriens too, like its suitor, has a true asset it can bring to the proposed transaction currently underway.

Chua continued, "If you reviewed the acquisitions of reservation systems over the years -- be it Bookings B.V. for $133 Million by Priceline, or Trivago for $564 Million by Expedia -- you will immediately recognize that the purchase prices are quite substantial. The same is true, even for lesser developed booking engines. With what we have demonstrated thus far in Central America as a developing company, and how well the FROL has positioned us today, we are confident that there is a real technology value worth discussing."

Oriens has been approached by groups in other countries, such as China, to bring the FROL forward as a possible booking platform to use in areas not yet fully serviced. Management has not yet determined the feasibility of spreading to other regions of the world, as the software now gains a foothold in smaller, but rapidly growing locations within Central America.

Mr. Chua concluded, "We are content in spending money on a proper technology valuation, as we know the value is there. Doing so will bring greater comfort to our shareholders, build confidence in the market place, and afford us better leverage in the cited merger/acquisition transaction slated to bring Oriens to the next level."

About Oriens Travel & Hotel Management Corp. ( (OTC Pink: OTHM) engages in the operation of hotels and resorts primarily in the United States and Central America under the Hotel PURE brand. The company also operates Friendly Reservations Online, a proprietary and sophisticated online booking system designed to execute reservations capture through Hotel PURE consumer facing websites, as well as individual hotel websites operated by Oriens on behalf of hotels branded under the Hotel PURE brand. Oriens is based in Las Vegas, Nevada.

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

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