LAS VEGAS, NV--(Marketwired - Feb 20, 2014) - Oriens Travel & Hotel Management Corp. (PINKSHEETS: OTHM), the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that efforts to re-launch the FROL (Friendly Reservations Online) booking engine and repositioning of the PURE brand, will be greeted with immediate revenue sources and branding opportunities that stem from the pending Hundley Associates merger/acquisition.
The upgraded online booking engine technology and marketing solution, is anticipated to provide an economic and extremely competitive internet hotel reservation system to boutique property owners throughout Jaco Beach.
Ken Chua, President of Oriens Travel & Hotel Management, stated, "With Hundley Associates significant presence in Jaco, we believe that the immersion and acceptance of our FROL as an internet booking standard, will quickly spread throughout the nation, as Hundley Associates' principals have property interests throughout the country."
Management suggests that the upcoming merger/acquisition may result in the PURE brand being attached to Oriens' first owned and managed property [via merger/acquisition]. This is a major evolution in the company's history as "it marks the beginning of immediate and sustained growth," said Mr. Chua.
Mr. Chua concluded, "Re-launching the FROL and repositioning the PURE brand through this merger/acquisition will result in immediate revenues -- with incredible growth opportunity. Our refocused business model, guided by a strengthened management team with millions of dollars in assets, revenues and investment capital, becomes the perfect formula for a successful re-launch and growth of shareholder value. We are confident this will become evident in both the audit and formal valuations of the Company, brand, hard assets and technology."
About Oriens Travel & Hotel Management Corp. (www.orienscorp.com) (PINKSHEETS: OTHM) engages in the operation of hotels and resorts primarily in the United States and Central America under the Hotel PURE brand. The company also operates Friendly Reservations Online, a proprietary and sophisticated online booking system designed to execute reservations capture through Hotel PURE consumer facing websites, as well as individual hotel websites operated by Oriens on behalf of hotels branded under the Hotel PURE brand. Oriens is based in Las Vegas, Nevada.
Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.