SOURCE: Origany, inc.

January 27, 2010 13:16 ET

Origany for Baby and Toddler Eco-Friendly Apparel to Be Featured as the Premier Brand at Launch of

SAN FRANCISCO, CA--(Marketwire - January 27, 2010) - Origany's eco-friendly baby and toddler apparel will be featured in a new private-sale shopping site called, whose CEO is former Blue Nile executive Darrell Cavens. Zulily will offer higher-end children's apparel, toys, gear, and gifts that are at special discount prices. Members, who sign up for free on the, receive access to limited time private-sales of merchandise. Origany's apparel will be initially highlighted from Wednesday January 27 to Saturday January 30.

Origany has created specialized pre-packaged bundles for the Zulily private-sale launch. These outfits are already impeccably coordinated making it easier for parents to buy an entire outfit for their babies and toddlers at a discount. For example, the kimono style infant body suit is paired with baby yoga pants, or organic cotton and baby alpaca dresses can be purchased separately.

According to Raj Sardesh, founder and CEO of Origany, "We at Origany are very excited to leverage the ecommerce expertise of founders. With its 72-hour private sale model, our partnership with Zulily opens an additional non-traditional retail channel for us. It also allows us to introduce the Origany brand and our stylish and unique organic apparel to more moms and dads in a short period of time."

"We are focused on scouring the globe to connect busy moms with the best children's boutique brands with time-sensitive deals of great value," said Darrell Cavens, CEO of Zulily, which formally launched today. "Origany represents everything we look for in a partner for our new private-sale shopping site and we're excited to have some of their amazing products featured in our first sale."

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About Origany, Inc.

We are a company that prides itself as one that is focusing on environmentally conscious clothing and accessories made from organic cotton and other eco-friendly materials. We call it "Clothing Made Organic by Nature."

Origany holds a belief that today's parents view their environment as well as fashion in a "green" context. Green has become the new black! To be Green, parents feel that they do not need to, nor do they want to, give up on the colors, the designs or the super soft feel of the clothes they are used to putting on their kids.

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About Zulily

Zulily is changing the children's retail market with invitation-only access to unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Financed by Maveron LLC and led by a strong team of e-commerce veterans from Blue Nile, Nordstrom, Red Envelope, Eddie Bauer and Newsvine/MSNBC, Zulily is poised to become the private-sale e-commerce site dedicated to higher-end children's products. To become a member, please visit

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