SOURCE: Strategic News Service

August 30, 2011 09:00 ET

Original FiReStarter Sprout Acquired by Ad Network InMobi

FRIDAY HARBOR, WA--(Marketwire - Aug 30, 2011) - Rich media platform creator Sprout -- an alumni of Future in Review's (FiRe) original class of FiReStarters -- has been acquired by mobile advertising network InMobi. Sprout will remain independent and CEO Carnet Williams will join the executive team at InMobi to continue its operations.

Sprout (then Netvocate) was selected by FiRe in 2007 as a company expected to bring positive change to the world and was showcased onstage at the internationally acclaimed technology and economics conference.

Known for simplifying the complex process of HTML5 rich media mobile ad creation and distribution, Sprout's vision is to help advertisers "build once and deliver everywhere" on both mobile and desktop devices. Sprout's cloud-based platform brings efficiency and scale to organizations creating mobile ads and its rich media creatives are compatible with mobile devices supporting HTML5, including Apple iOS and Google Android devices. Sprout works with some of the world's leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.

Said Carnet Williams, CEO and co-founder of Sprout, "We're thrilled to be working so closely with InMobi. We're able to utilize its strong foothold in the global mobile market and take our game-changing technology around the world. The team's commitment to an open and independent Sprout made InMobi the clear choice for us."

Future in Review is an annual gathering of world-class thought leaders in technology and economics. FiRe attendees convene each year with the goal of solving major world problems; a goal that is consistently met through FiRe's collaboration across disparate industries and the intellectual and strategic guidance of FiRe Chair and SNS CEO, Mark Anderson. Now in its tenth year, Future in Review 2012 will take place May 22-25th at the beautiful Montage Resort in Laguna Beach, California. The Economist has called FiRe "The best technology conference in the world."

"We are very pleased to see Sprout recognized in the marketplace for its excellence in the latest web technologies. Every year, as we choose FiReStarters for our Future in Review Conference, we hope that these companies will grow and achieve liquidity events. Our congratulations go to everyone at Sprout for this success," said Anderson, FiRe Chair and SNS CEO.

To register, and to see the draft agenda, go to

Strategic News Service was founded by Mark Anderson in 1995 as the first paid online news service. Since its inception, SNS has proven the most accurate predictive newsletter covering the computer and telecom industries. Its subscribers include top managers at technology companies across the globe, including Microsoft, Dell, HP, Cisco, Intel, Sun, Google, Telstra, Orange and others.

SNS has been operating the annual FiRe Conference for ten years. FiRe exposes world experts and participants to new ideas, producing an accurate portrait of the future and focuses on creating technology solutions to current local and global problems. FiRe 2012 will take place May 22-25, 2012 at the Montage Resort in Laguna Beach, CA. For more information go to

Future in Review™ is a Strategic News Service™ conference. Future in ReviewTM, and Strategic News Service™ are registered international trademarks. The SNS newsletter is the most accurate publicly ranked predictive newsletter in computing and communications.


About InMobi
InMobi is the world's largest independent mobile advertising network. With offices on five continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently included in both the 2011 AlwaysOn Global 250 and the 2011 AlwaysOn OnMobile 100 Top Private Companies lists. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in San Francisco, London, Bangalore, Tokyo, Nairobi, and Singapore.

To learn more, please visit, follow us on Twitter @InMobi, or read our blog at

About Sprout
Sprout is the leading platform for creating mobile HTML5 rich media advertising. Its team has been market leaders for social media and mobile technologies for the past five years, and was one of the first preferred Facebook Developers. Sprout has a simple philosophy: Creative professionals should be able to build once and deliver everywhere. Its platform creates HTML5 ads that are compatible with leading mobile ad networks, aggregators, and publishers.

Sprout is venture-backed by Polaris Venture Partners and has offices in Honolulu and San Francisco. To learn more, please visit and follow us on Twitter @sprout.

Please contact Dan Gamble, for further information or for a briefing with a senior spokesperson at Sprout or InMobi.

Tel: +1 415 598 8902 Email:

Contact Information

  • Press Contact:
    Jennifer Lee
    Strategic News Service
    P.O. Box 1969
    Friday Harbor, WA
    Tel. 360 378 8628