FisherGirl Inc.

FisherGirl Inc.

September 28, 2005 18:52 ET

ORIGINAL FISHERGIRL TO COMPETE IN INAUGURAL ESPN/WOMEN'S BASS TOUR

Founder of FisherGirl, Terri MacKinnon, set to compete in 1st ESPN/BASS Women's Bass Tour's kick off event on October 20-22 at Sam Rayburn Reservoir Jasper, Texas Attention: Assignment Editor, Business/Financial Editor, Lifestyle Editor, News Editor, Sports Editor TORONTO, ONTARIO--(CCNMatthews - Sept. 28, 2005) - Milton, Ontario based FisherGirl Inc. (www.fishergirl.com) has announced that their founder Terri MacKinnon, "the original FisherGirl", is competing and fishing as a non-boater in ESPN/BASS Women's Bass Tour's (WBT) inaugural event on October 20-22 at Sam Rayburn Reservoir Jasper, Texas. "Women's fishing is at the same place today as the LPGA was before it became huge." says MacKinnon, "We'll be making history at this kick off event and I'm thrilled to be a part of it." Just like FisherGirl, the Women's Bass Tour is out to change the face of the sport fishing world by injecting some "girl power" into it. Created by women, for women, FisherGirl is a women's outdoor lifestyle company whose mission it is to introduce women and girls to the joys and benefits of healthy living and the outdoors through fishing. Since its official launch in spring 2005, FisherGirl has been capturing the hearts and minds of industry insiders as well as women everywhere. Testimony to this is FisherGirl's recent win of the American Sportfishing Association's (ASA) prestigious New Product Showcase award - Best New Product in the Rod/Reel Combo category for its Mermaid line. With fishing rods and outdoor gear in pink, purple, and blue, the look is about women's creative expression. The perfect marriage of beauty and function, FisherGirl's rods are also specifically designed to be ergonomically correct for women. But it doesn't end there. The other part of FisherGirl's mission is to see a world without breast cancer. Partnering with the Canadian Breast Cancer Foundation that passion is taking flight with Cast for a Cure™ which donates 50% of the sales proceeds from FisherGirl's special edition Survival Rod line to breast cancer research.Terri's upcoming schedule also includes participating in the 2005 Bass Pro/CrappieMasters National Championship on Old Hickory Lake, Hendersonville, TN October 12-15, 2005. /For further information: FisherGirl Inc. (www.fishergirl.com) is a Canadian-based, privately owned company that develops and markets its own proprietary line of outdoor and lifestyle products for women and girls. FisherGirl's initial product line up focuses on fishing rods, accessories and outdoor wear geared to the millions of female anglers throughout North America. The company is committed to promoting fishing as a healthy lifestyle

Editor's Note: Samples, images and interviews with founder Terri MacKinnon are available upon request by calling Amanda Stassen, FisherGirl Inc., 905.878.7113, amanda@fishergirl.com, / IN: INTERNATIONAL, RETAIL, SOCIAL, SPORTS, TRAVEL

Contact Information

  • Amanda Stassen, V.P. Marketing, FisherGirl Inc.
    Primary Phone: 905-878-7113
    E-mail: amanda@fishergirl.com