SOURCE: Original Stitch

Original Stitch

October 29, 2014 09:00 ET

Original Stitch Makes Anyone a Fashion Designer, Launches Designer Platform

Company Creates Ecosystem of Bespoke Designers; Increases Customer Base More Than 100 Percent per Month Globally

SAN FRANCISCO, CA--(Marketwired - Oct 29, 2014) - Original Stitch, an online customized shirt tailor for men, today announced the launch of its Original Stitch Designer Platform, bringing the company's dedication to custom-designed and tailored dress shirts to budding designers and fashion fiends everywhere. Simply open up a custom shop and design shirts using the Original Stitch 3D design app, publish in a few clicks, share with your network, and receive 12 percent revenue share on every shirt sold.

To open up your own shop today and begin earning from your unique designs, visit http://www.OriginalStitch.com/shop.

"It used to be only a small segment of the population had access to custom-designed and tailored clothes, but that's quickly changing thanks to advances in technology that make the process possible over the web," said Jin Koh, founder and CEO of Original Stitch. "With the launch of our Designer Platform, we are effectively making anyone a custom clothing designer, allowing them to create a line of shirts they love and sell them to others. Our vision is to create the world's largest clothing store with millions of unique possibilities built directly by our community." 

Key features and benefits of the platform include:

  • Designer Revenue Share: Receive 12 percent revenue share on the sale price for every shirt sold, with funds deposited conveniently via PayPal. Alternatively, donate earnings to a charity of your choice;
  • Location-Based Searches: Wear the latest fashion trends out of cities like Paris and Tokyo or mirror the styles popular in your area with a simple location search;
  • Conveniently Unique: Forgo having to design your own shirt while ensuring your clothes stand out in a crowd;
  • Custom Tailoring: Enjoy a perfect fit with handmade, made-to-order shirts created by skilled craftsmen;
  • Name Your Own Price: Follow the baseline pricing option, or charge as much as you wish;
  • Expand Your Brand: Own a boutique? Create your own line of shirts to sell online or even in your own store.

Original Stitch offers the busy modern man personally designed and custom-tailored men's dress shirts. With billions of design possibilities -- including variations of colors, fabric, collar styles, patterns, embroidery and buttons -- the company gives anyone the ability to create and buy their dream shirt. While couture in quality, pricing for each shirt starts at an accessible $75.

According to a 2014 report by Euromonitor, growth in menswear is outpacing womenswear globally, and menswear sales are up 70 percent since 1998 once adjusted for inflation. With customization one of the major drivers of innovation for the larger apparel market, Original Stitch is well positioned to serve the growing demand for quality, customized fashion for men.

Today's launch in the United States follows the release of the Designer Platform in Japan in September, and a period of steady user growth for Original Stitch since its launch in April 2014: The company is increasing its customer base by 127 percent month over month globally, and 130 percent in the United States. With the addition of the Designer Platform to the Original Stitch experience, the company is geared to continue its momentum and goal of exempting men everywhere from the traditional shopping process.

Screenshots of the Designer Platform are available here.

About Original Stitch
Founded in 2014, Original Stitch is an online fashion clothier based in San Francisco and Tokyo that allows its customers to build their perfect dress shirt from premium quality fabrics, and endless variations of patterns and details. Original Stitch aims to exempt men everywhere of the traditional shopping process by offering convenience and simplicity with its online platform. Original Stitch passionately provides unique men's dress shirts for the busy and fashion conscious professional. For more information, please visit http://www.originalstitch.com.

Contact Information

  • Contact:
    Liz Lauer and Amy Ziari
    theMIXagency for Original Stitch
    Email Contact
    203-605-4524