SOURCE: FiComm Partners

FiComm Partners

April 22, 2015 09:00 ET

Orion Advisor Services, LLC Partners With Jemstep to Deliver New Integrated Technology to Independent Financial Advisors

OMAHA, NE--(Marketwired - April 22, 2015) -

  • Orion is the largest privately owned portfolio accounting platform in the United States
  • Jemstep is a rapidly growing robo-technology provider offering advisors customized online solutions for connecting, onboarding and servicing clients
  • New partnership combines Jemstep's consumer engagement and onboarding solution with Orion's extensive technology solutions to provide an integrated platform that helps RIAs grow AUM while efficiently scaling their business

Orion Advisor Services, LLC ("Orion"), the premier portfolio accounting service provider for advisors, announced that it has partnered with Jemstep, Inc., a leading provider of robo-technology solutions to advisors, to offer a new integrated technology solution for independent financial advisors.

As the financial advisory community adapts to rapidly evolving technology and increasing competition from online investment firms, advisors themselves are faced with an ever expanding array of options for their businesses. Advisors are looking to engage clients and prospects online with a service that integrates well with their existing back-end technology and workflow but up until this collaboration, they have not had a viable option. 

A highlight of the new integrated solution is that advisors can access an end-to-end automated platform -- from attracting and engaging clients, to servicing and managing them -- without losing the firm's unique value proposition and differentiation in the market. The platform allows firms to use their own asset models and service offering, instead of a cookie cutter robo-solution. The solution takes things one step further by enabling multiple offerings to different types of prospects. Known as "segmented offers", firms can offer a more expensive "high touch" offer to wealthier clients, while younger, smaller accounts may opt for a cheaper "high tech" service offering. In this way, the platform serves as the front and center gateway for all clients, from high net worth investors to millennials. 

"Advisors should not be looking for a 'robo on the side' solution -- rather, the Jemstep/Orion combination allows advisory firms to maintain their distinct identity while adding exciting new dimensions to their business," said Eric Clarke, President, Orion. "With this fully customized new offering, clients in every segment of an advisor's book of business will benefit. Scale and high tech meet expert advice and decades of financial wisdom."

The offering empowers advisors to engage with a wider net of prospective clients, convert clients with increased speed and efficiency, and bolster retention with automated communication and customized investment solutions. Features include:

  • Online account opening
  • Marketing automation
  • Real time client communication via chat
  • Seamless CRM integration
  • Technology that syncs with existing back office functions
  • The ability to modify and create portfolios for a segmented service offering

"We have heard from advisors that they want a way to leverage technology to grow AUM, differentiate their services and efficiently scale their businesses," says Simon Roy, President, Jemstep. "What excites us about this collaboration is the ability of the integrated Jemstep Orion platform to deliver against that promise by marrying Jemstep's proven client platform with Orion's best-in-class portfolio accounting system. The result is a powerful consolidated platform that provides advisors with a complete end-to-end automated platform for engaging, onboarding, servicing and managing clients."

"As an RIA and a client of both of these firms separately, I can tell you without hesitation that this will provide an immediate and highly impactful efficiency for us," says Rick Keast, senior vice president, Redhawk Wealth Advisors. "What they have done for us separately has been tremendously important for our firm and our clients -- and now fully integrated? I can't wait to go for my test drive." 

For more information on this new offering, please visit: www.orionadvisor.com/jemstep or www.jemstep.com/.

For media inquiries regarding this partnership or to speak with an Orion or Jemstep spokesperson, please contact: Orion@FiCommPartners.com

About Orion Advisor Services

Orion Advisor Services, LLC (Orion) is the premier portfolio accounting service provider for advisors. Our firm has unique insights into the advisory profession because it was founded for investment advisors by an investment advisor in 1999. Orion frees advisors from back-office tedium so they can enjoy their business again by devoting their time and energy to better serving clients. Orion provides the integrated and fully customizable technology solutions that advisors need to help grow their businesses over the long term. The firm's technology solutions empower more than 550 advisory firms with total assets under administration in excess of $200 billion, from more than 800,000 individual accounts. For more information about Orion, visit www.orionadvisor.com and follow Orion on Twitter: @orionadvisor

About Jemstep

Jemstep is a leading provider of robo-technology solutions to investment advisors and broker-dealers. Our advisor platform, Jemstep Advisor Pro, helps investment advisors scale their businesses efficiently through harnessing the best practices of robo-technology for client engagement, onboarding and servicing. Established in 2008 and headquartered in Silicon Valley, Jemstep has an established track record of introducing new and multi-patented technologies for the wealth management industry. Jemstep is led by team with over 100 years' combined experience in financial management and technology development. For more information about Jemstep, visit www.jemstep.com and follow Jemstep on Twitter: @jemstep

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