SOURCE: Celsius Holdings, Inc.

March 17, 2008 08:30 ET

Orlando Distributor Grows With Celsius

Schenck of Central Florida Expands Their Portfolio to Carry Healthier Next Generation Beverages

DELRAY BEACH, FL--(Marketwire - March 17, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today Schenck Company will be distributing Celsius throughout Central Florida. The addition of Schenck will contribute to the Celsius brand's expansion and market saturation for Florida. Schenck will be able to place Celsius in multiple channels such as grocery, drug, convenience, gyms, health stores, universities, spas, delis, and more.

"During the last year, we expanded our product portfolio to Non Alcoholic Beverages and added a dedicated sales team, totally separated from the core sales team," said Kelley Mossburg, President and Corporate General Manager at Schenck. "We did this so we can give this product category the specialized support it deserves, without compromising the company's focus on our core business, beer."

"Celsius is excited to join forces with such a forward-thinking aggressive partner, right in our back yard," said Dick McGee, COO Celsius, Inc. "Celsius is quickly picking up momentum in Central Florida with our recent launch in Walgreens and we are confident Schenck has the vision and experience to take Celsius to full market penetration."

Schenck Company is a home-grown, Central Florida-based organization that began operating in 1954. Schenck has grown from a small supplier of Miller Brewing Company products to a multi-faceted company of over 600 employees which represents more than 70 different suppliers, more than 190 brands and provides services to over 5,000 retail outlets with multiple product lines including core beer offerings such as Miller, Coors, Heineken, and Corona to specialty and craft beers, non alcoholic beverages and snack foods. Schenck Company has recently been recognized as one of Florida's top 100 privately held companies. For more information visit

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, Krogers, Vitamin Shoppe, Raleys, QFC, Hi-Health, Valero Corner Stores, Life Time Fitness, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Demoulas Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information:

About Celsius®

Celsius is the original, great-tasting, calorie-burning beverage. It is a dietary supplement that in multiple clinical studies has been shown to burn the most calories, raising metabolism for over 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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