SOURCE: Celsius Holdings, Inc.
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March 17, 2008 08:30 ET
Orlando Distributor Grows With Celsius
Schenck of Central Florida Expands Their Portfolio to Carry Healthier Next Generation Beverages
DELRAY BEACH, FL--(Marketwire - March 17, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH)
announced today Schenck Company will be distributing Celsius throughout
Central Florida. The addition of Schenck will contribute to the Celsius
brand's expansion and market saturation for Florida. Schenck will be able
to place Celsius in multiple channels such as grocery, drug, convenience,
gyms, health stores, universities, spas, delis, and more.
"During the last year, we expanded our product portfolio to Non Alcoholic
Beverages and added a dedicated sales team, totally separated from the core
sales team," said Kelley Mossburg, President and Corporate General Manager
at Schenck. "We did this so we can give this product category the
specialized support it deserves, without compromising the company's focus
on our core business, beer."
"Celsius is excited to join forces with such a forward-thinking aggressive
partner, right in our back yard," said Dick McGee, COO Celsius, Inc.
"Celsius is quickly picking up momentum in Central Florida with our recent
launch in Walgreens and we are confident Schenck has the vision and
experience to take Celsius to full market penetration."
Schenck Company is a home-grown, Central Florida-based organization that
began operating in 1954. Schenck has grown from a small supplier of Miller
Brewing Company products to a multi-faceted company of over 600 employees
which represents more than 70 different suppliers, more than 190 brands and
provides services to over 5,000 retail outlets with multiple product lines
including core beer offerings such as Miller, Coors, Heineken, and Corona
to specialty and craft beers, non alcoholic beverages and snack foods.
Schenck Company has recently been recognized as one of Florida's top 100
privately held companies. For more information visit www.schenck.com.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its
wholly owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly
gaining attention in the emerging $36 billion functional food and beverage
industry, as the creator of the negative calorie beverage category and as a
pioneer and leader in developing healthier beverage choices. Celsius, Inc.
is building unique distribution strategies to gain broad penetration in all
channels serving its consumer targets in all geographies. The continued
mission of Celsius, Inc. is to create healthy refreshment through science
and innovation and growth through passion and integrity. Celsius is
available through multiple channels including grocery, drug, convenience
stores, gyms and nutrition stores. Celsius is proudly carried by fine
establishments such as Walgreens, Krogers, Vitamin Shoppe, Raleys, QFC,
Hi-Health, Valero Corner Stores, Life Time Fitness, Diamond Shamrock,
Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount
Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Demoulas Market
Baskets, Bristol Farms and Central Markets. For more information about
Celsius and Celsius, Inc., please visit http://www.celsius.com. For
investor information: http://www.redchip.com
About Celsius®
Celsius is the original, great-tasting, calorie-burning beverage. It is a
dietary supplement that in multiple clinical studies has been shown to burn
the most calories, raising metabolism for over 3 hours. In the most recent
study conducted at the University of Oklahoma and released at the
International Society of Sports Nutrition, Celsius was shown to burn more
than 100 calories. Celsius contains a blend of ingredients including Green
Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C.
Celsius contains none of the bad ingredients typically found in many drinks
-- no sugar, no carbs, no preservatives, no high fructose corn syrup, no
trans fats, and it has very little sodium. Celsius is available in 5
great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and
Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts
and are considered forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements contain projections of Celsius Holdings' future results of
operations, financial position or state other forward-looking information.
In some cases you can identify these statements by forward-looking words
such as "anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "should," "will," and "would" or similar words. You should not rely
on forward-looking statements because Celsius Holdings' actual results may
differ materially from those indicated by these forward-looking statements
as a result of a number of important factors. These factors include, but
are not limited to: general economic and business conditions; our business
strategy for expanding our presence in our industry; anticipated trends in
our financial condition and results of operation; the impact of competition
and technology change; existing and future regulations effecting our
business, and other risks and uncertainties discussed in our reports
Celsius Holdings files from time to time with the Securities and Exchange
Commission. Celsius Holdings does not intend to and undertakes no duty to
update the information contained in this press release.