SOURCE: BroadcastMed, Inc.

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September 27, 2010 15:30 ET

ORLive, the Surgical Broadcasting Company, Aggressively Broadens Focus to Broadcast Medical Programming to All Healthcare Professionals

BroadcastMed Increases Online Medical Video Viewership to Never-Before-Seen Levels

WEST HARTFORD, CT--(Marketwire - September 27, 2010) -  ORLive, a leading provider of online video to the healthcare market, announces the formation of BroadcastMed, to address the growing demand for online video solutions. 

BroadcastMed is a response to the changes in the market that extend far beyond the traditional ORLive solutions of live programming from the Operating Room. "Our company long ago accomplished the mission implied by the name ORLive. We literally have taken physicians and other healthcare professionals 'Live to the OR,'" says Ross Joel, CEO of BroadcastMed. "As a rapidly increasing number of healthcare professionals turn to online resources for education and research, we have a growing audience and clients who have interests that stretch well beyond surgery to all medical disciplines. BroadcastMed meets those diverse needs with strategic consulting, program development, and audience generation solutions."

BroadcastMed communicates, demonstrates and educates through websites such as ORLive.com and The Virtual Brain Tumor Board. Where ORLive.com will continue to bring the most relevant surgically-focused content to an ever growing online audience, look for a soon to be launched site for CME focused video on BroadcastMedCME.com, a site dedicated to providing access to online accredited continuing medical education.

The formation of BroadcastMed marks a new milestone for the 16 year old company, enabling new growth opportunities. "While our increasing strength and diversity make BroadcastMed the cornerstone of our branding worldwide, given the significance of our flagship web brand, ORLive, its structure, focus and name will remain unchanged," says Peter Gailey, President of BroadcastMed. Gailey also says, "This is a very exciting time in the market and we see this as a step towards providing doctors, nurses and other clinicians with high quality and relevant online content via a trusted source."

About BroadcastMed
BroadcastMed is the leading provider of video communication channels and solutions to the healthcare community. Working collaboratively with hospitals, device manufacturers, and pharmaceutical companies, BroadcastMed produces and distributes customized, interactive, video programs that demonstrate the latest advances in medicine, surgical techniques and product innovations, and promotes them to a verified audience of more than 700,000 healthcare professionals. The BroadcastMed network of sites provides an intimate look at over 650 live and on-demand surgeries, medical education, and symposia to global audiences that watch and learn from more than 40 million video views annually. The BroadcastMed network can be found on-line at www.BroadcastMed.com.

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