SOURCE: Oro Inc.


September 28, 2015 12:32 ET

Oro Inc. Launches Alpha Release of OroCommerce, Groundbreaking Open-Source B2B e-Commerce Application

OroCommerce Delivers Innovative Technology That Will Revolutionize the B2B Online Commerce World

LOS ANGELES, CA--(Marketwired - September 28, 2015) - Oro Inc., a leader in Commerce and Customer Management technology, today announced the launch of its first public Alpha release of OroCommerce, an innovative open-source and flexible B2B online commerce application. OroCommerce is yet another revolutionary product coming from the team that created the Magento e-commerce platform and knows commerce best.

"Our vast experience working with tens of thousands of merchants over the years led us to the realization that the world of B2B online commerce needed a quantum leap to close the technology and user experience gaps," said Yoav Kutner, Co-Founder and Chief Executive Officer of Oro. "OroCommerce is the first-ever business to business e-commerce application to offer a powerful set of features with the flexibility to adapt to any circumstance. Combined with its global, vibrant community, OroCommerce accelerates innovation and delivers groundbreaking web technologies to the B2B e-commerce world."

OroCommerce is built from the ground up on the best-of-breed technologies, including PHP, Symfony 2 and Oro Platform, and can be customized or extended to fit any B2B e-commerce needs. It is designed to easily integrate with existing systems, such as ERP, CRM, order management and PIM tools, to allow for streamlined business operations and a better customer experience.

"With OroCommerce, we are bringing a new generation e-commerce platform to the world. Our PHP, Symfony 2 based solution will allow B2B businesses to enable e-commerce leveraging the latest technologies in the space," said Dima Soroka, Co-Founder and Chief Technology Officer of Oro.

For more information on OroCommerce, our roadmap and upcoming features, you can visit our blog and follow us @OroCommerce.

About Oro Inc.

Oro Inc. is the company behind the Oro Suite of products including OroCRM, OroCommerce and Oro Platform. It was founded in 2012 by industry leaders in open-source business application development. Prior to founding Oro Inc., their founding and senior leadership team all helped lead Magento's success and have an extensive history in e-commerce technology.

Oro's founding team consists of Yoav Kutner, Co-Founder and former CTO of Magento, Jary Carter, former VP of Sales and Channel of Magento, and Dima Soroka, former Lead Architect for Magento. Roy Rubin, Co-Founder and former CEO of Magento, has also joined the Oro team as an advisor. They are the team that knows commerce and CRM best and are committed and determined to deliver a B2B e-commerce application that will disrupt the B2B applications space.

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