November 30, 2010 08:30 ET

Orthopedic and Spine Executives Discuss the Time- and Cost-Saving Benefits of SmartTRAK Online Business Intelligence

IRVINE, CA--(Marketwire - November 30, 2010) - BioMedGPS, a provider of real-time online business intelligence and dynamic decision-making tools for life science executives, has introduced the second module of its SmartTRAK Online Business Intelligence System, "SmartTRAK Spine," which follows the release of the comprehensive SmartTRAK OrthoBio database earlier this year. Subscribers at the recent NASS meeting discussed the many time- and cost-saving benefits of BioMedGPS' powerful online platform.

Jill Schiaparelli, VP of Global Commercial Strategy & Business Development, ApaTech/Baxter: "SmartTRAK is, so far, the most comprehensive database I've seen in the orthobiologics space. Not only is it complete in terms of the number of products, it is also very current and up to date. Now I start with SmartTRAK and eliminate those pointless Google searches. SmartTRAK is a new paradigm in tracking market data."

Lane Major, Senior VP, Global Marketing at K2M: "Compared to other research tools, SmartTRAK's dynamic capabilities allow us to quickly navigate data through a customized tool rather than using general reports. This tool really helps us to narrowly focus our research activities while utilizing our time more efficiently."

Scott Gill, CFO of ISTO Technologies: "Having come from the investment banking industry, I was very interested in finding a database that captured relevant information about our competitors, market opportunities and everything about the environment we're competing in. I found the data in SmartTRAK to be very high quality, accurate and up-to-date. The SmartTRAK updates are very helpful in highlighting information that you might otherwise miss." 

Roberto Bracone, Product Manager, LifeNet Health: "One of the features I really like about SmartTRAK is that you can actually infuse your own information onto the company or product profiles so that everyone can access the same information and you're all making decisions looking at the same data. SmartTRAK has hit the mark."

Thomas Sander, VP R&D, LifeNet Health: "A lot of people in our company use SmartTRAK -- sales and marketing as well as the scientists and R&D -- to keep abreast of what's going on, new technologies, deals, competitive activities and new companies. The biggest advantage is that it saves a lot of time."

About SmartTRAK
SmartTRAK is a real-time, online, interactive market intelligence platform that helps medical device executives make faster, smarter and more cost-effective business decisions. Designed to replace print market and technology reports, SmartTRAK tracks emerging companies, competitive developments, regulatory approvals and strategic alliances, presenting this information in concise market, company and product profiles updated as industry developments occur. SmartTRAK allows users to search, sort, store and share information -- increasing the productivity of corporate/business development, marketing, sales, market research, R&D and other device executives, and saving companies money. Contact BioMedGPS to schedule a live online demo.

About BioMedGPS, LLC
Founded by Sharon O'Reilly, Founder and former CEO of Medtech Insight, BioMedGPS provides online business intelligence and dynamic decision-making tools specifically for life science executives.

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