SOURCE: IBM

August 15, 2007 08:00 ET

Ortiva Wireless Streams Mobile Media With IBM BladeCenter

IBM Improves Video Streaming Input by Up to 500 Percent

ARMONK, NY--(Marketwire - August 15, 2007) - IBM (NYSE: IBM) today announced that Ortiva Wireless has redesigned its entire IT infrastructure by replacing its Dell rack servers with IBM BladeCenter servers, enabling a core component of its business to run up to 500 percent faster.

The California-based company made its Mobile Content Delivery Network or Mobile-CDN available this year to its clients, which include mobile network operators, MVNOs, and content providers. Ortiva's purpose-built for mobile video streaming software sends clear video and audio content to cell phones and mobile devices by shaping streams in response to feedback from handsets. Wireless networks can often distort the media content because of network bandwidth fluctuation; Ortiva adapts individual streams based on real-time network conditions.

Experiencing high demand for its hosted service, Ortiva Wireless needed a reliable, flexible and robust hardware platform to form the heart of its Mobile-CDN technology. The company turned to IBM to help overhaul its infrastructure by deploying blade servers that integrate servers, networking, storage and applications in highly efficient one-inch systems that sit in a server rack like books in a shelf. The company replaced its Dell rack servers with multiple IBM low-power Intel Xeon-based blade servers housed within a single BladeCenter H (High Performance) chassis. Concurrently, Ortiva implemented a Storage Area Network based on IBM System Storage DS4800 to store content and metadata, and package its solution as a telecommunications carrier-grade system. IBM Business Partner Advanced Systems Group of Irvine, CA, assembled the solution to run Ortiva's Mobile-CDN software.

"Since deploying IBM BladeCenter H, we've easily exceeded our performance targets. Our streaming capacity has increased by 50 percent while our ability to ingest live video increased 500 percent over the networked server configurations we initially used," said Dr. David Love, Ortiva's Chief Operating Officer. "With BladeCenter H, we can mix and match the blades for test and development as needed. Most importantly, IBM BladeCenter H also has the reliability and availability we need compared to a network of Dell servers."

"IBM BladeCenter H offers a host of new features and functionality, making it the ideal platform to run next-generation, high-performance business critical applications, and Ortiva Wireless is helping to pave the way for new possibilities in the telecommunications industry," said Jim Pertzborn, Vice President, Telecommunications Industry Servers, IBM. "IBM BladeCenter H had a faster system throughput and the options Ortiva needed, such as lower power and high-performance blades to work with their software."

Ortiva's operations have changed dramatically since standardizing on IBM. The company has exceeded performance targets to date and removed technical bottlenecks. In the future, as Ortiva's network bandwidth increases, they plan to look into scalable BladeCenter options like 10G Ethernet. The company will double the size of its data center in the next few months as it serves its customers across North America. As it expands to other geographies, Ortiva is also exploring a virtualization solution with VMware's ESX to run on their highly scalable BladeCenter servers.

About Ortiva Wireless

Ortiva Wireless offers the industry's only commercial solution for proactive management of mobile video, allowing service and content providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva's Media Streamer platform extends service reach, increases network efficiency, and improves video coverage density for mobile operators. Content providers and aggregators can leverage Ortiva's innovative, hosted Mobile-CDN service to easily manage and scale video delivery, and control insertion of additional targeted viewer content, all without the need to buy equipment. And in every case, Ortiva Wireless will dynamically shape the content to give subscribers the smoothest video and clearest audio experience possible, regardless of fluctuating and hostile network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit www.ortivawireless.com.

Note: Ortiva and Mobile-CDN are trademarks of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

For more information about IBM, visit www.ibm.com

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