Intertainment Media Inc.

Intertainment Media Inc.


August 19, 2013 07:00 ET

Ortsbo Announces Global Customer Care Initiative and Partnership Program

TELUS International Leads as Strategic Partner

TORONTO, CANADA--(Marketwired - Aug. 19, 2013) - Ortsbo, Inc. (a subsidiary of Intertainment Media Inc. (TSX VENTURE:INT) (OTCQX:ITMTF) (FRANKFURT:I4T)) announces a strategic partnership with TELUS International to support global customer care. TELUS International is a leading customer care outsourcing organization with almost 16,000 team members around the world providing Business Process Outsourcing (BPO) and contact center solutions to some of the largest global brands in the high tech, financial services, telecommunications, utility, and consumer goods industries.

"We are very pleased to be working with TELUS International to enable innovations in multi-lingual customer care for their clients," states Ortsbo President, David Lucatch. "TELUS International is truly a world-class organization, and we are thrilled to further enhance their agents' capabilities to provide responsive and accurate customer care across languages."

"TELUS International is proud to enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first. We are pleased to partner with Ortsbo to expand our service offering to customers around the world," says Michael Ringman, CIO at TELUS International. "The ability to support multi-language client needs from locations that could traditionally only support one or two languages is a game changer for us and our clients and we are pleased to be moving forward with our first live client program using the Ortsbo technology platform."

In an increasingly global market, providing customer support across a wide range of languages is both costly and logistically challenging. In many cases companies cannot deliver support in all of the languages represented by their customers. There is a growing opportunity for real-time, cross-language communication capabilities in online customer service channels like chat and email support.

The Ortsbo Global Customer Care product makes it possible for an agent to provide web-based customer care across languages. For example, an agent in on offshore location can now work in English, conducting web-chats with customers in a multitude of languages. During a chat session, agents can type in their native language with the customer receiving a response in his or her own language. Conversely, the customer types in their native language with the agent receiving the reply in his or her own language. The proprietary Ortsbo technology tunes the language for the particular domain and customer care context. As a result, the customer experience rivals the speed and accuracy of staffing with multi-lingual agents.

Companies typically pay a significant premium for multi-lingual agents. With the Ortsbo Global Customer Care solution, a customer care center simply enables the current agents without having to make special staffing accommodations for each additional language. This represents an order of magnitude value proposition for most customer care operations.

Central to the Ortsbo strategy is to partner with organizations that have a large number of agents serving global customers. "It's not just about the technology; it's about enabling people - both agents and customers with an innovative way to remove the language barrier," says David Lucatch. That's why we value our strategic partnership with TELUS International. They understand the value of customer experience and the deeper, cost-effective capabilities this will deliver to their global contact center clients."

About TELUS International

TELUS International is a provider of Business Process Outsourcing (BPO) and contact center solutions to global clients. TELUS International is the global arm of TELUS, a leading national telecommunications company in Canada, with $11 billion of annual revenue and 13.2 million customer connections. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $300 million to charitable and not-for-profit organizations and volunteered 4.8 million hours of service to local communities since 2000. Fourteen TELUS Community Boards around the world lead TELUS' local philanthropic initiatives. TELUS was honored to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition. For more information, please visit,,, and


Ortsbo ( enables real-time, cross-language communication experiences. Delivered as a Cloud computing service, Ortsbo can be embedded into high value communication processes and internet endpoints to create dramatic value across more than 65 languages. Based on invention and proprietary technology, Ortsbo creates unparalleled, high-fidelity experiences. With offices in Colorado, Austin, Los Angeles and New York, Ortsbo is a portfolio company subsidiary of Intertainment Media (

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ortsbo, Deal Frenzy, BlackBox Loyalty and Magnum, with investments in leading edge technologies and social media platforms including,, Poynt, Ad Taffy, itiBiti and Yappn. For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSXV:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Contact Information