Intertainment Media Inc.

Intertainment Media Inc.


February 28, 2012 11:15 ET

Ortsbo Eclipses 107 Million Unique Users 167% Increase Since November 2011

Former eBay Director of Global Product & Communications Joins Ortsbo

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - Feb. 28, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that its subsidiary, Ortsbo (, the world's leading real time, experiential social communications platform, accelerated to more than 107 Million Unique users for the 30 day period of January 25, 2012 to February 23, 2012. The actual results of 107,771,092 Unique Users for the period represents an increase of 167% since Ortsbo's last reported results on November 10, 2011.

Fuelled by dramatic increases of Ortsbo usage in China, South Korea, Hong Kong and Japan together with recent Live & Global events with Disney and the Avengers Assemble Movie, Dreamworks Warhorse and Steven Spielberg, the Variety CES Summit, Variety and The Sundance Film Festival featuring Stan Lee and Gene Simmons and live coverage of the red carpet at the 2012 BAFTA Awards in London, Ortsbo continues to outpace the first few years unique user growth of other major social media sites like Facebook, as presented below:

To view the graph associated with this press release, please visit the following link:

In the 30 day period, prior to announcing Ortsbo's spin out from Intertainment Media with the intention to independently seek listing on a senior Exchange, Ortsbo results were:

January 25, 2012 to February 23, 2012
Online Sessions: 125,115,373 Up 122% since November 2011
Page Views: 320,594,970 Up 133% since November 2011
Unique Users: 107,771,092 Up 167% since November 2011
Minutes of User Engagement: 546,892,514 Up 91% since November 2011

It is important to note that these results do not include any mobile metrics. Analytics provided by Google Analytics have been independently reviewed by a Canadian Investment Bank as part of their due diligence process.

"Our focus on accelerated growth is balanced with a strong view towards creating long-term monetization strategies for Ortsbo to reward our stakeholders," said David Lucatch CEO of Ortsbo and Intertainment Media.

Jacqueline Saltzer-Lamb joins Ortsbo as Vice President Executive & Corporate Communications

Ortsbo is also announcing the appointment of Jacqueline Saltzer-Lamb as its new Vice President of Executive & Corporate Communications. Ms. Saltzer-Lamb, who had been the Director of Global Product and Communications at eBay, will be responsible for Ortsbo's worldwide communications. Prior to eBay, Ms. Saltzer-Lamb was Managing Director of Employee Communications at Charles Schwab. Ms. Saltzer-Lamb has worked at a number of leading companies in the information technology and financial services industries, including Oracle, PeopleSoft, FrontRange and Novell and has an extensive background in strategic, corporate, and executive communications.

The Ortsbo "Spin Out"

On February 28, 2012, Intertainment Media announced that Intertainment and its board of directors have reviewed various options for the spin out of its subsidiary Ortsbo Inc. ("Ortsbo") and have elected to proceed with a transaction structure (the "Transaction") that it believes will be the most favorable to the current security holders of Intertainment.

For further information, please refer to the Company's announcement filed at

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For the Company's corporate blog, please visit

About Ortsbo Inc.

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a subsidiary of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients with power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Ortsbo's flagship product for social media ( supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers, as well as all major search engine chat platforms including Microsoft, Google and Yahoo!, along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter.

Ortsbo allows users to communicate with family friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number one usage country for Ortsbo.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Two-time NBA MVP Steve Nash has become an official spokesperson for Ortsbo. Leading Ortsbo's global sports fan program, Nash will present and participate in a number of online fan chats with international athletes from a number of sports disciplines.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Exchange under the symbol "ITMTF". Intertainment is also traded in Europe on the Frankfurt Exchange on the XETRA trading platform under the symbol "I4T".

Reader Advisory

This press release should not be considered a comprehensive summary of the Transaction. Additional information required by the TSXV will be disseminated at a future date following a satisfactory review by the TSXV.

Investors are cautioned that, except as disclosed in the Management Information Circular to be prepared in connection with the Transaction, any information released or received with respect to the Transaction may not be accurate or complete and should not be relied upon. Trading in the securities of Capstream should be considered highly speculative.

Trading of the Capstream Shares will remain halted pending receipt and review by the TSXV of acceptable documentation regarding the combined entity following completion of the Transaction. The proposed Transaction has not been approved by the TSXV and remains subject to TSXV approval.

Completion of the Transaction is subject to a number of conditions, including but not limited to, TSXV acceptance. The Transaction cannot close until the required approvals are obtained. There can be no assurance that the Transaction will be completed as proposed or at all.

Except for statements of historical fact, this news release contains certain "forward-looking information" within the meaning of applicable securities law. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur. In particular, forward-looking information in this press release includes, but is not limited to, statements with respect to timing and completion of the due diligence relating to the Transaction, the entering into of the transaction and financing documents and the satisfaction of the conditions precedent to the Transaction (including receipt of TSXV approval). Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information.

The forward-looking information contained in this news release is expressly qualified by this cautionary statement. We undertake no duty to update any of the forward-looking information to conform such information to actual results or to changes in our expectations except as otherwise required by applicable securities legislation. Readers are cautioned not to place undue reliance on forward-looking information.

The TSX Venture Exchange has in no way passed upon the merits of the proposed Transaction and has neither approved nor disapproved the contents of this press release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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