Intertainment Media Inc.

Intertainment Media Inc.


February 26, 2013 08:30 ET

Ortsbo Powers Global Communications for Lab Series Skincare for Men

BeautyBank Inc. Uses Innovative Ortsbo Solution for Multi-Lingual Product Launch

TORONTO, CANADA--(Marketwire - Feb. 26, 2013) - Ortsbo, Inc. (a subsidiary of Intertainment Media Inc.) (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T), the innovator in real-time, cross-language communication experiences, enabled real-time global product launch of Lab Series Skincare for Men's new PRO LS All-in-One Face Treatment with Ortsbo Commercial for Global Communication.

"We were pleased to work with Ortsbo on the launch of Lab Series PRO LS All-in-One Face Treatment," said Andra Mielnicki, Executive Director, Global Communications of BeautyBank Inc. "The events we have transformed with Ortsbo have been successful for us in terms of our ability to garner simultaneous multi-lingual publicity across various markets."

In this case, Ortsbo enabled a real-time communication experience of a live English-delivered launch event into Cantonese, Mandarin, Korean and Thai.

"We are seeing a groundswell of demand for real-time multi-lingual communication," says Ortsbo CEO, Patrick Bultema. "Our innovative approach to real-time, cross-language communication transformation delivers the highest fidelity in what is becoming a routine way of communicating for leading global marketing companies. We are pleased to have a productive relationship with a leading global brand like Lab Series."

About Lab Series Skincare for Men

Lab Series High-Tech, High-Performance, Skincare for Men, was first introduced by The Estée Lauder Companies Inc. in 1987. For over 25 years, the brand's elite team of scientists, researchers and skincare specialists use modern technology, advanced ingredients and the latest research on men's physiological and lifestyle needs to develop products with proven results specifically targeting men's skincare concerns. Lab Series Skincare for Men is available in 30 countries and sold in department and specialty stores worldwide.

About Ortsbo

Ortsbo ( enables real-time, cross-language communication experiences. Delivered as a Cloud computing service, Ortsbo can be embedded into high value communication processes and internet endpoints to create dramatic value across more than 65 languages. Based on invention and proprietary technology, Ortsbo creates unparalleled, high-fidelity experiences. With offices in Colorado, Austin, Los Angeles and New York, Ortsbo is a portfolio company subsidiary of Intertainment Media (

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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