IZOD IndyCar Series

IZOD IndyCar Series

Intertainment Media Inc.

Intertainment Media Inc.

April 09, 2012 08:00 ET

Ortsbo Presents "Live & Global: IZOD IndyCar Series" Live Streaming Event With Brazilian Racing Stars

Audiences Worldwide Can Join Rubens Barrichello and Tony Kanaan From the Toyota Grand Prix of Long Beach in a Live Web Video Q&A Translated in Real-Time in 53 Languages

INDIANAPOLIS, INDIANA--(Marketwire - April 9, 2012) - On Saturday, April 14, live from the Toyota Grand Prix of Long Beach, Ortsbo, the world's leading real-time language translation platform, and INDYCAR will host the first "Ortsbo Live & Global: IZOD IndyCar Series" of 2012 featuring drivers Rubens Barrichello (@RuBarrichello) and Tony Kanaan (@TonyKanaan). The live Q&A will be hosted by James Hinchcliffe (@Hinchtown), IZOD IndyCar Series 2011 Sunoco Rookie of the Year and GoDaddy.com driver.

Using Ortsbo's proprietary, instant live subtitling technology on the Live & Global platform, viewers around the world can watch the Q&A in real-time through an online broadcast video stream with multi-lingual closed captioning in any one of Ortsbo's 53 languages. Additionally, fans and media alike will be able to submit written questions directly to Barrichello and Kanaan and follow along with the answers, all in their native language. The entire hour-long Q&A and conversation will be translated live into the subtitled display in the language of the viewer's choice

Fans and media can register for the chat in advance or join live at www.liveandglobal.com/indycar to interact with Barrichello and Kanaan. Full details include:

Ortsbo Live & Global: IZOD IndyCar Series
Live from the Toyota Grand Prix of Long Beach
Saturday, April 14
4 p.m. PT (7 p.m. ET/ 8 p.m. BRT/ 11 p.m. GMT)

With more than two million combined followers on Twitter, Barrichello, the Formula One star who transitioned to the IZOD IndyCar Series this year, and Kanaan, the 2004 IndyCar Champion, are two of the best-known and the most followed IndyCar racers, both in their home country of Brazil, and around the globe.

"The 'Ortsbo Live & Global: IZOD IndyCar Series' will instantly turn the Toyota Grand Prix of Long Beach into an international event, letting the racers take live questions from fans anywhere in the world and have the questions, answers, and full conversation instantly translated using Ortsbo's subtitling technology," said David Lucatch, CEO of Ortsbo. "This allows racing fans to experience the excitement of the race day directly from the drivers themselves, no matter where they may be in the world."

"I'm thrilled to be this year's host of the Ortsbo Live & Global real-time conversations between IndyCar drivers and their fans," said Hinchcliffe. "The ability to extend the reach of IndyCar racing by being able to engage with fans in 53 different languages means that people everywhere in the world can participate - and that's a win for everyone."

Kanaan agrees. "It's definitely important to me to keep in touch with my fans. Without the fan's love of INDYCAR, I might not be able to do what I love - race cars. Ortsbo's Live and Global event will be a great way to interact with my fans and with it being broadcast to so many different countries; it will feel more personal being able to answer their questions in their language."

"The fans and media have been very welcoming and supportive of me through the first two races of the season," said Barrichello. "I'm looking forward to this opportunity to answer their questions."

This "Live & Global" event is the first in a series of 2012 events with Ortsbo, the Official Online Translation Partner for the IZOD IndyCar Series and Firestone Indy Lights. Ortsbo's Guinness World Record-setting Live & Global event software has been used for previous events that featured the legendary Andretti racing family, rock legends Gene Simmons and Paul Stanley of KISS, two-time NBA MVP Steve Nash, and on the Red Carpet at the Orange British Academy Film Awards (BAFTA), which attracted participants from 161 countries.

"Ortsbo Live & Global: IZOD IndyCar Series" will be broadcast in front of a live audience at the NBC Sports Network pre-race stage at the Toyota Grand Prix of Long Beach. On-site fans and media are able to participate also.

For more information about Ortsbo, visit: http://www.facebook.com/Ortsbo and follow the company on Twitter: http://twitter.com/ortsbo.

About the IZOD IndyCar Series:

The IZOD IndyCar Series is the premier open-wheel series in North America, competing on a challenging combination of superspeedways, short ovals, undulating road courses and temporary street circuits. In 2012 the IZOD IndyCar Series will conduct races in the United States, Canada and one each in China and Brazil -- all available in high-definition worldwide through comprehensive, long-term agreements with ABC, the NBC Sports Network, ESPN International and TV Bandeirantes. The IZOD IndyCar Series continues to be the fastest, most diverse and most competitive racing series that features an international cast of star drivers and venues. A leader in motorsports technology, the IZOD IndyCar Series was the first in motorsports to utilize 100 percent fuel-grade ethanol and for 2012 its three engine suppliers will use passenger car-relevant E85. For more information on the IZOD IndyCar Series, visit www.indycar.com.

About Ortsbo.com

Now with over 100 million unique users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (www.intertainmentmedia.com).

On February 28, 2012, Intertainment Media announced that Intertainment and its Board of Directors have reviewed various options for the spin out of its subsidiary Ortsbo Inc., and have elected to proceed with a transaction structure that it believes will be the most favorable to the current security holders of Intertainment. For further information, please refer to Intertainment Media's announcement filed at www.sedar.com.

About Intertainment Media Inc.

Headquartered in both Los Angeles, CA and the Toronto, Canada area, with additional offices in New York and San Mateo, CA, Intertainment Media, Inc. (www.intertainmentmedia.com), ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T), a Rich Media Applications leader, is focused on delivering leading edge technology and marketing solutions that enable clients to power enhanced branding, loyalty initiatives and consumer engagement. Intertainment Media is based in Toronto, Canada, and owns and operates a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum.

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