Intertainment Media Inc.

Intertainment Media Inc.

July 18, 2011 10:06 ET

Ortsbo's Live & Global Platform Launches Commercial Release for Windows Azure Marketplace at Microsoft World Partnership Conference

System Connects Audiences on an Interactive and International Scale in Over 50 Languages

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - July 18, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that ( the company's real-time social media experiential translation program, officially released its commercial version of the Live & Global platform ( on the Microsoft Windows Azure Marketplace ( at Microsoft's World Partner Conference (WPC) last week in Los Angeles, CA. This launch gives organizations the ability to create their own multi-lingual chat platforms which can be utilized for events such as corporate meetings, fan engagement opportunities, press conferences, symposiums and other events.

The Live & Global platform can take any local or national event and make it international with participants from all over the world able to actively take part. The platform ensures reliability, cost savings, Microsoft Azure dependability and scalability to everyone's needs. Enabling worldwide conversations, Live & Global is a true solutions provider that makes any event successful.

All aspects of a Live & Global event are managed by the Ortsbo team and can include event branding, video production, maintenance of the registration system and live online video streaming of the event with chat monitoring. The engagement of Ortsbo's services to facilitate a Live & Global event has been streamlined and events are set up for ease of use by the participants. They simply register on the website branded specifically for the organization's Live & Global event. During the event, registered users may type and submit questions in over 50 languages to be answered in real-time by the guest speaker.

Powered by the Microsoft Cloud, keynote speakers at this past week's Microsoft Worldwide Partner Conference 2011 (WPC) have specifically addressed how much Cloud technology has positively transformed the technological experience of systems like Live & Global for users. Satya Nadella, President of the Server and Tools Business at Microsoft has stated that "partners can embrace this transformation and build strong and vibrant practices that will advance how business gets done". Kim Akers, General Manager for Global ISV Partners at Microsoft, mentioned in her keynote speech on July 11, 2011 that the KISS Live & Global event was a great illustration of the ability for the Cloud to "scale seamlessly and handle the very significant peaks and spikes in activity" that came about from 92 countries simultaneously participating in the chat. Launching the Live & Global platform on the Windows Azure Marketplace ensures that partners and customers can easily access the Ortsbo-powered application with the promise of a one of a kind event and the highest degree of global involvement while utilizing a safe and secure platform.

Microsoft World Partner Conference 2012 (WPC) is scheduled to be in Toronto, Canada and Intertainment and Ortsbo are assessing the opportunities to provide key value programs to the expected 15,000 delegates from around the globe.

Over the past two months, Ortsbo has held two highly successful Live & Global events, Steve Nash Showdown in Chinatown Live & Global and KISS Live & Global with the latter setting a new Guinness World Record for the most nationalities in an online chat. At these events, Gene Simmons, Paul Stanley as well as NBA Star and two-time MVP Steve Nash and fellow star athletes Marcin Gortat, Brandon Jennings and Claudio Reyna were able to globally interact and chat in real time with fans from all over the world in 53 languages.

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About Ortsbo Inc.

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Ortsbo's flagship product for social media ( supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter.

Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQZ under the symbol "ITMTF". Intertainment is also traded in Europe, on XETRA under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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