Intertainment Media Inc.

Intertainment Media Inc.


April 23, 2012 08:00 ET

Ortsbo's "Live & Global" Presents First International IZOD IndyCar Series Chat-Live from Sao Paulo, Brazil

Streaming Live in 53 Languages, Audiences Worldwide Will have an Opportunity to Interact With Sunoco Rookie of the Year, James Hinchcliffe and Brazilian Drivers, Helio Castroneves and Ana Beatriz in a Live Web Video Q&A

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - April 23, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that Ortsbo (, the world's leading real-time experiential communications platform, will host a "Live & Global" Q&A on Friday, April 27, from Sao Paulo, Brazil, site of the IZOD IndyCar Series' Sao Paulo Indy 300.

Ortsbo will host it's first-ever INDYCAR "Live & Global" event outside of the US beginning at 7:30 p.m. BRT (6:30 p.m. ET). The Q&A will serve as an all-access event for fans around the world to interact with three-time Indianapolis 500 winner Helio Castroneves and top female Brazilian driver, Ana Beatriz. 2011 Sunoco Rookie of the Year and race car driver, James Hinchcliffe will host the event.

Using Ortsbo's proprietary, live subtitling technology on the Live & Global platform, viewers both locally and internationally can watch and participate in the webcast Q&A in real-time with closed captioning in any of Ortsbo's 53 supported languages. Additionally, fans and media alike will be able to submit written questions directly to the racing superstars during the one-hour interactive chat and follow along with the answers, all in their native language.

"Ortsbo's Live & Global events continue to help me and INDYCAR connect with fans everywhere in ways we've never done before," said Hinchcliffe. "We have a lot of loyal, very supportive fans out there and this is a great way to keep in touch with them. It's the ultimate 'back stage pass.'"

Participating in the interactive chat session are Castroneves and Beatriz. A 26-time IndyCar race winner, Castroneves has also experienced success off the track by being named the winner of American hit series "Dancing with the Stars" in its fifth season.

Hailing from Sao Paulo, Beatriz, won her first Firestone Indy Lights race at Nashville Superspeedway in July 2008, making her the first woman to win a race in this series. Beatriz went on to win her second Firestone Indy Lights race in June 2009 and became the first woman to win a race at Iowa Speedway in Newton, Iowa.

"International events and celebrities who touch fans from all over the world continue to reap the benefits of our technology," said David Lucatch, CEO of Ortsbo. "From INDYCAR to concerts, film festivals and the like, Ortsbo prides itself in being a pioneer in creating a global village with the use of these events. We look forward to continuing the trend of breaking international barriers and making meaningful conversations happen all over the globe."

Fans and media can register for the chat in advance or join live to submit their questions. Full details include:

Ortsbo Live & Global: IndyCar 300
Live from Apex Hospitality in Sao Paulo, Brazil
Friday, April 27
7:30 p.m. BRT (3:30 p.m. Pacific / 11:30 p.m. UK / 6:30 p.m. Eastern)
To participate:

Ortsbo has hosted numerous very successful Live & Global multi-lingual Q&A sessions including Marvel's recent worldwide premiere of "The Avengers," and other broadcasts featuring Gene Simmons interviewing the legendary Stan Lee at the Sundance Film Festival, a Steven Spielberg global event, Variety Magazine's coverage of the BAFTA Awards red carpet, a conversation with the legendary Andretti IndyCar racing family and at the Classic Rock Awards at London's Roundhouse.

For more information about Ortsbo (, visit: and follow the company on Twitter:


Now with over 100 million unique users in over 170 countries and territories, Ortsbo ( enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (

On February 28, 2012, Intertainment Media announced that Intertainment and its Board of Directors have reviewed various options for the spin out of its subsidiary Ortsbo Inc., and have elected to proceed with a transaction structure that it believes will be the most favorable to the current security holders of Intertainment. For further information, please refer to Intertainment Media's announcement filed at

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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