SOURCE: Oryon Technologies, Inc.

Oryon Technologies, Inc.

June 11, 2012 07:00 ET

Oryon Technlogies Engages Tractorbeam as Global Marketing Strategists for Elastolite®

DALLAS, TX--(Marketwire - Jun 11, 2012) - Oryon Technologies, Inc. (OTCQB: ORYN) (PINKSHEETS: ORYN) ("Oryon" or the "Company"), a developer and manufacturer of the innovative and revolutionary next-generation flexible, crushable, water resistant and wearable lighting technology known as Elastolite®, is pleased to announce the engagement of Tractorbeam, a Dallas-based marketing and design firm, to stimulate and propel the Elastolite brand in readiness for global market positioning.

Targeted brand development efforts will focus on the creation of an internationally recognizable identity, initially positioning the technology as an indispensable product enhancement for some of the world's biggest brand names in the sports apparel and safety sectors.

Tractorbeam, founded in 1997, has worked extensively with global brands in product development, channel strategy, and brand consulting roles. Focused on fashion and design, apparel and jewelry, with clients ranging from the pinnacle of fashion to leaders in the B2B sector, Tractorbeam represents an ideal partner for Oryon in their approach to potential clients such as Adidas, North Face, and Nike amongst many others.

Tractorbeam's approach and specialty lies in its strategic and creative aim to position Elastolite in the marketplace as an innovative product that embraces a potentially massive segment of revolutionary apparel design. Building on success, the next step would convert growing product awareness into future opportunities in the automotive and technology manufacturing industries. The vision for an enhanced brand image is to define, package and drive an identity that resonates across continents, cultures, and industries to convey the singular message that Elastolite changes the way we think about light. Find out more about Tractorbeam at

Company CEO Tom Schaeffer comments, "We selected Tractorbeam because of their reputation, solid background and expertise in product development, manufacturing, retail distribution and packaging which is a unique mix of skill sets we believe necessary to tell the Elastolite story. Tractorbeam has proven they understand the value and benefits of Elastolite and can communicate our story across borders and without language barriers. As a personal lighting system, Elastolite is truly an international product as customers simply have to see it to understand and want it. But first, they need to know it's exists and is readily available. We look forward to working with Tractorbeam in the development of a world class global awareness strategy."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: Watch the Elastolite® product presentation video:

About Oryon Technologies, Inc. (OTCQB: ORYN)
Oryon is a research and development and applications engineering company that has developed multiple patents relating to electroluminescent ("EL") lighting (trademarked as "Elastolite"). Elastolite® enables thin, flexible, crushable, water-resistant lighting systems to be incorporated into multiple applications such as safety apparel, sporting goods, consumer goods and membrane switches, among others. Within Oryon's target textile markets alone, billions of units are shipped each year. The market includes outerwear, industrial safety, municipal safety, military, athletic apparel, men's, women's and children's clothing, shoes and gear. These markets generate over $250 billion annual revenues and are second in size only to the food industry. Find out more at Watch the Elastolite® product presentation video:

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the Securities Act of 1933, as amended, and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, reference to new technologies and sales methods as well as financial projections for the size of the market. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Form 8-K filed on May 7, 2012 and our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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